Four Days of Value-Packed Programming

Registration Types | Charter & Tour Bus Operators, Tour Operators, Tour Planners

Event Role(s) | Appointment-taker, Rotation

Primary Goal at Marketplace | Secure new business opportunities, maximize ROI per appointment, and build profitable tour itineraries.

• Fill Your Pipeline in 3 Days | 150 pre-scheduled, high-quality appointments designed to maximize business development opportunities in a concentrated timeframe
• Who You’ll Meet at Marketplace | More than a thousand reliable partners at destinations, hotels, attractions
• Turn Appointments into Revenue | Turn conversations into new and exclusive packaging opportunities to bring back to your tour and charter division and increase sales

Pre-Marketplace | Build your online profiles and make your appointment requests and control the match-making process based on your interests and priorities.

Smart Add-Ons | Pre-FAM Tours where you can experience Alberta.

Download the Revenue-Driven Operator Pathway

Registration Types | DMOs/CVBs, Attractions, Hotels, Receptive Operators, Charter Operators

Event Role(s) | Appointment-taker, Business Floor Delegate

Primary Goal at Marketplace | Generate qualified group bookings and build long-term relationships with operators and buyers.

• Meet Qualified Buyers Face-to-Face | Connect face-to-face with qualified buyers and operators actively sourcing destinations, experiences, and group travel opportunities.
• Position Your Destination for Success | Optimizing online profile for branding and differentiation
• Get in Front of Decision-Makers | Access appointment schedules that convert

Pre-Marketplace | Build your online profiles including photos, videos and information sheets. Make certain to include how you are group-ready from driver policies to ease of parking and exclusive group experiences.

Smart Add-Ons | Volunteer onsite and experience the new ROI – Return on Involvement. It is like a 2-hour appointment!

Download the Destination Seller Pathway

Registration Types | Exhibitors, service and hardware suppliers

Event Role(s) | Exhibitors, technology providers, service partners, equipment manufacturers, & industry suppliers

Primary Goal at Marketplace | Generate qualified leads, strengthen brand visibility, and build relationships with key industry buyers.

• Reach the Operators Who Need You | Direct access to operators and decision-makers increases visibility, strengthens relationships, and accelerates the sales pipeline.
• Turn Visibility into Leads | Targeted exposure and strategic engagement opportunities help convert visibility into qualified leads and measurable ROI.
• More Than a Booth—A Platform | Integrated engagement beyond the exhibit floor drives more ROI such as speaking opportunities and demos.

Pre-Marketplace | To be successful, engage audiences before arrival through targeted marketing campaigns, appointment-setting, sponsorship promotions, and coordinated onsite activations.

Smart Add-Ons | Volunteer onsite and experience the new ROI – Return on Involvement. It is like a 2-hour appointment!

Download the Exhibitor / Solution Provider Pathway

Registration Types | Operators prioritizing relationships over structured appointments

Event Role(s) | Bus and Tour Operator Representative

Primary Goal at Marketplace | Build meaningful relationships and strengthen industry connections.

• Where the Industry Connects | Marketplace creates opportunities for authentic conversations and informal networking through receptions, social events, lounges, and shared experiences.
• The People You Need to Meet | Face-to-face interactions help you build trust, strengthen partnerships, and create lasting professional relationships.
• Events Designed Just for You | Exclusive events and targeted meetups connect attendees with peers who share your common interests and business goals.

Pre-Marketplace | Review the attendee list and make your own list of the Who’s Who you want to engage.

Smart Add-Ons | Be in the room with key policy players and leadership at the BusPAC Reception.

Download the Relationship Builder Pathway

Two pathways for the delegates who shape the industry beyond the Business Floor.

Which pathway is yours?

• The Thought Leader is for executives, board members, speakers, media, advocates, and policy leaders focused on advocacy, visibility, and the future of the industry.
• Safety & Maintenance Professionals is for safety directors, operations leaders, maintenance managers, and compliance professionals focused on fleet safety, compliance, and regulatory standards.

The Thought Leader

Registration Types | Industry executives, speakers, board members, media professionals, advocates, and policy leaders

Event Role(s) | Representatives, board members, speakers, media, government officials

Primary Goal at Marketplace | Shape the industry and build visibility

• Join the Conversation Shaping the Industry | Participate in strategic conversations addressing the future of the industry, emerging trends, advocacy priorities, and operational challenges.
• Amplify Your Voice | Drive the association’s mission with influence and visibility
• Your Platform at Marketplace | Roundtables, educational sessions and networking events allow you opportunities to learn and lead

Pre-Marketplace | Before you are onsite, engage in virtual education, association investor meetings and fly-ins designed to bring together those shaping the industry for discussions and action.

Smart Add-Ons | Learn more about the Driving Force Council and how its mission of workforce development, education and training can help you reach your company’s business goals.

Download the Thought Leader Pathway

Safety & Maintenance Professionals

Registration Types | Safety directors, operations leaders, maintenance managers, compliance professionals

Event Role(s) | Bus Operators, Representatives, Exhibitors, Speakers, Government

Primary Goal at Marketplace | Improve fleet safety performance and compliance

• Address Key Challenges | Participate in educational sessions focused on safety and compliance and peer networking and idea sharing
• Discover Innovative Solutions | Exposure to emerging technologies and hands-on solutions
• Benchmark Against Industry Standards | Engage in regulatory and compliance education sessions and best practice discussions

Pre-Marketplace | Attend the BISC/BusMARC Summer Summit, regional BISC presentations and read councils’ outreach.

Smart Add-Ons | Expand your involvement beyond regulatory and agency work. Consider getting more involved in advocacy and start with the BusPAC Reception on Monday night.

Download the Safety & Maintenance Pathway

Two pathways open to every registration type. Which one fits depends on how you want to spend your week.

Which pathway is yours?

• The Efficiency Seeker is for time-conscious delegates who want to pack the most appointments, connections, and ROI into the fewest hours.
• The Experience Seeker is for delegates who want the full Marketplace experience: the destination, the events, and the people, alongside business outcomes.

The Efficiency Seeker (Power User)

Registration Types | Time-conscious attendees focused on maximizing productivity, appointments, and ROI

Event Role(s) | All roles

Primary Goal at Marketplace | Maximize productivity, connections, and ROI in the most efficient way possible.

• You’re in Control | By selecting your event role designed to deliver your primary goal, your guided schedule highlights events to prioritize to streamline your experience
• Results in 24 Hours | Seamless logistics and scheduling of appointment types all in one day allows you to achieve a year’s worth of sales calls efficiently
• All Together | With education, appointments, exhibits, and networking centralized in one location, attendees can move efficiently between activities and maximize every minute onsite.

Pre-Marketplace | You will be able to download the Marketplace app to build your own schedule, receive notifications and access real-time attendee and exhibit information.

Smart Add-Ons | There are a variety of events & activities daily including 3 days of appointments, but each day has a focus: Saturday = Networking, Sunday = Safety, Monday = Policy & Advocacy, Tuesday = Maintenance.

Download the Efficiency Seeker Pathway

The Experience Seeker

Registration Types | Delegates who value connection, inspiration, and the overall Marketplace experience alongside business outcomes

Event Role(s) | All roles

Primary Goal at Marketplace | Be inspired, entertained, and immersed

• More Than a Marketplace | Marketplace is more than appointments and ROI — it is an opportunity to experience a new destination, build meaningful connections, and discover fresh ideas shaping the industry.
• Unlock Exclusive Moments | Memorable moments, local flavor, and “only at Marketplace” experiences
• Plan Your Experience | There’s always something happening at Marketplace — planning ahead helps attendees make the most of every opportunity.

Pre-Marketplace | You will be able to download the Marketplace app to build your own schedule and receive notifications for your all-inclusive access.

Smart Add-Ons | Volunteer onsite and see how Marketplace functions behind the curtain for a new experience.

Download the Experience Seeker Pathway