What it’s about
Breaking into group travel takes more than a great itinerary or a fleet of buses. This panel brings together motorcoach, tour operator, destination, and attraction perspectives to help industry newcomers understand what it takes to get established. Panelists will share what they look for in business partners, how to build productive relationships, and common mistakes to avoid. Attendees will leave with practical guidance on navigating the industry, setting expectations, and building the connections and credibility that turn early opportunities into lasting business.
Who’s speaking
Moderator
Jeff Goldwasser
Panelists
Shannon Connolly; Globus (Tour Operator)
John Percy; Destination Niagara (DMO)
Sandy Borowsky; Starr Bus Charter & Tour (Bus Operator)
Mindy Caldwell; Portland Spirit River Cruises (Attraction)