Bus Operators
Fill your pipeline with vetted, ready-to-book partners through focused, pre-scheduled meetings.
Calgary Feb 6–9, 2027
Fuel Your Year Ahead
Welcome to the largest multi-day event where the wheels of bus and group travel move forward.
Marketplace is the industry’s most productive week.
Source: Marketplace 2026 Business Impact Survey
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890K
Jobs Across the U.S.
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70K+
Pre-scheduled Appointments
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~20–30×
Conservative Est. ROI (Seller, Single Delegate)
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$124.9M
Total On Site + Future Transaction Volume
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$49M
Total Business Booked On-Site
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$94K+
Avg. Combined Return Per Firm
Geared for every industry professional.
Tour Planners
Discover fresh products to package and sell. Build operator relationships that keep itineraries competitive.
DMO’s & Destinations
Put your destination directly in front of the operators and planners who decide where groups go.
Attractions & Lodging
Convert group travel buyers into long-term partners. Pre-scheduled appointments put you across the table from decision-makers.
Associate Members & Suppliers
Access the full group travel ecosystem in one structured week built for business.
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Designed to grow your business, top to bottom.
APPOINTMENTS
Book business and build trips
Pre-scheduled appointments bring the right buyers and sellers together for focused conversations that move their businesses forward.
NETWORKING
Make valuable connections
The conversations you start here become the partnerships that grow your business for years.
Education
Sharpen your competitiveness
Sessions built around the issues actually moving this industry, led by the people who know it from the inside.
Recapping Reno 2026
Where $124.9M in Business Was Booked
Last year, 2,500+ professionals came to Reno to make deals, build relationships, and move group travel forward. Here’s what that looked like.
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The companies powering Marketplace 2027
