Sessions

Learn from the best

Marketplace is the home of the best travel and bus industry speakers and topics.  Check out any of the business strategy sessions that you may have missed. You can sort and search sessions as needed.

  • How to Use LinkedIn to Build Your Personal Brand

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Julian Placino

    If you aren’t building your personal brand on LinkedIn, you are losing out on significant opportunities to grow your business. There are 61 million “Senior-Level Influencers” on LinkedIn. These aren’t the kind of “influencers” you’ll find on Instagram or YouTube. These are high-level corporate decision-makers that impact the direction of their organizations.    How would you benefit from connecting with more senior-level influencers from your target list of dream clients or customers?    How to increase your access to senior-level influencers by growing your personal brand on LinkedIn.  Why a personal brand is important no matter what industry you’re in.  The three types of content proven to grow your following and build your personal branding on LinkedIn.

    Monday / October 18
    02:00 PM — 03:00 PM

    Online Webinar

  • The Ins and Outs of a Business Valuation and The Owner

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Bill Caldwell and Chris Goebel

    Thinking of buying a business or selling your own?  Join us as we look at the situation as view it financially as well as through the operator's perspective.

    A business valuation is a necessary tool in helping you determine the purchase price or the value of your sale. This session will focus on key areas to consider in both scenarios.

    Tuesday / November 9
    02:00 PM — 03:00 PM

    Online Webinar

  • Strategic Selling Skills - Building Superior Value in your Product

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Dave Sherman

    If I could show you ONE change to your current sales presentation that will IMMEDIATELY help you close more deals in the next seven days, would that be of great value to you?  If you said YES, keep reading!   

    My name is Dave Sherman and I’ve been helping people be more comfortable, confident, and successful in the world of sales for over 25 years.  In this presentation, we’re going to talk about how to build greater value in your product or service so your customers will start saying YES more often, more quickly, and with less objections. During this presentation, we’ll talk about:

    • Why feature dumping is killing your closing percentage!
    • How to close more deals by NOT selling your product!
    • How to confirm that your customers want your product!
    • What does WMTY mean and why you should start using it!
    Wednesday / November 10
    02:00 PM — 03:00 PM

    Online Webinar

  • Presentation Skills for the Post Pandemic Travel Pro that Creates Results

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Dave Sheffield

    Presentation Skills for the Post Pandemic Travel Pro that Creates Results

    This high energy, content rich program is a favorite for  travel professionals who are committed to creating excellent customer and vendor relationships.    

    Successful travel professional create amazing growth by creating amazing experiences for their customers during a time of unprecedented change.

    In this program, you discover:  

    • How to stand out in a sea of sameness  
    • How to help your customers navigate a post-COVID  business climate  
    • How to lead and focus your team so you gain  explosive results  
    • How to grow your business by changing this one word  
    • How to encourage your customers to be your greatest advertisers.
    Tuesday / December 7
    02:00 PM — 03:00 PM

    Online Webinar

  • Don’t Leave Money on the Table – Tax Saving Opportunities for the Tourism Industry

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Bill Caldwell

    As business owners tax plan for the close of 2021, don’t overlook opportunities to help recover losses suffered during the pandemic. This seminar will discuss how to carry back net operating losses, tax saving deductions available to the tourism industry and evaluating whether your business is structured properly to maximize your bottom line.

    Further, have a tax question you were always afraid to ask? This is your chance to get those questions answered.

    Wednesday / December 8
    02:00 PM — 03:00 PM

    Online Webinar

  • Hot Tips for MS Outlook Users

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Randall Dean

    Handouts

    You may have attended Randy Dean's ABA Taming E-mail or Optimizing Outlook sessions in the past.  In this fast paced session, Randy is going to cut right to the tips, and try to give as many of his favorite tips as he can on e-mail, calendar, contact, task, and note usage in MS Outlook in a short one hour session. He’ll also poll the audience at the start to see which tips would be most beneficial.  And then he’ll provide all attendees access to a number of post-program self-study resources so you can continue your skill development beyond the session!

    Thursday / January 20
    02:00 PM — 03:00 PM

    Online Webinar

  • Hot Tips for Gmail & Google Workspace Users

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Randall Dean

    Handouts

    You may have attended Randy Dean's ABA Taming E-mail or Time Management w/ Google sessions in the past.  In this fast paced session, Randy is going to cut right to the tips, and try to give as many of his favorite tips as he can on e-mail, calendar, contact, and task usage in Gmail/Google in a short one hour session. He’ll also poll the audience at the start to see which tips would be most beneficial.  And then he’ll provide all attendees access to a number of post-program self-study resources so you can continue your skill development beyond the session!

    Monday / January 24
    02:00 PM — 03:00 PM

    Online Webinar

  • Be At Your Best Every Day: 5 Principles to Consistent Sales Success

    Track: Business Strategies

    View/Listen On Demand

    Speaker | David Fellman

    Handouts

    Whether it’s your full-time job or just one of the many hats you wear as an owner or manager, you are a salesperson. So the question is, are you really functioning at your best in that role every day? It’s easy to get sidetracked, to develop bad habits, and even bad attitudes. It’s not always easy to maintain your enthusiasm and your commitment to growing your business.    This is a session that will help you to reboot, through 5 Guiding Principles:   

    1. Have a business-building attitude 
    2. Be all about customer service and Customer Maximization
    3. Don’t make it all about price
    4. Time really is money, pay attention to how you’re spending it
    5. If you have bad customers, do something about it! 
    Wednesday / February 9
    02:00 PM — 03:00 PM

    Online Webinar

  • A Roadmap for Creating World-Changing Collaborations

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Nicole Mahoney

    What’s it going to take to achieve a new normal that keeps the travel industry thriving?  If we learned only one thing from the global pandemic, we are all in this together and we must work together to create the travel and tourism industry of the future.    In this first of its kind workshop, Nicole will walk through a 3-part framework that will offer these takeaways:  
    •    How collaborations shaped the tourism industry  
    •    Three types of collaborators and how to work with them  
    •    Strategies to overcome obstacles to collaboration  
    •    How to apply the 3C’s of collaboration framework  
    •    Case studies of successful collaborations  

    Thursday / March 17
    02:00 PM — 03:00 PM

    Online Webinar

  • Rules of Engagement: A Guide to Better Communication-and Better Relationships with Everyone who is Important to Your Business

    Track: Business Strategies

    View/Listen On Demand

    Speaker | David Fellman

    Handouts

    Engagement is a magic word in business. You want employees who are engaged with you, not just showing up every day and working for a paycheck, but understanding and working with you toward your goals. You want customers who are equally engaged, which helps you to maximize the value of each customer relationship, and you must engage with prospects in order to turn them into customers in the first place. Finally, you want suppliers who are true partners, not just people/companies who sell you things. So how does this happen? Better communication, perhaps involving a different approach to communication. This fast moving session will help you to understand the Rules Of Engagement in the modern marketplace.   

    Learning Objectives:

    • How to define, validate and communicate your company’s core values
    • How to provide your team members with a voice in decision-making processes
    • How to create an “engagement pathway” from your advertising to your website to the point of sale.
    • How to know – not just think or hope! – that you have happy and loyal customers 
    Tuesday / March 22
    02:00 PM — 03:00 PM

    Online Webinar

  • Get Known Everywhere Using Publicity

    Track: Business Strategies

    View/Listen on Demand

    Speaker | Jill Lublin

    Discover how to be the #1 Influencer in the motorcoach industry by boosting your credibility and amplifying your media visibility. Based on her international bestseller, Guerrilla Publicity, Jill Lublin shares simple strategies and provides cost-effective short‐term, doable tactics. Helping you understand what the media is looking for, so you and your brand can stand out, get noticed and go from unknown to newsworthy.

    Wednesday / March 30
    02:00 PM — 03:00 PM

    Online Webinar

  • Create a Conversational Email Newsletter that Entertains Buyers

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Jeff Korhan

    Email has an unexciting reputation with some marketers, but experts know when it’s entertaining, email can be highly profitable. Skillfully used, email is 400% more effective for generating revenue than any other digital channel. This lively session will show you how to practice email marketing right. You’ll learn how to create humanizing content, cultivate a conversational brand voice, and encourage engagement that builds profits.

    Thursday / April 14
    02:00 PM — 03:00 PM

    Online Webinar

  • I Found a Hot Prospect on LinkedIn – Now What?

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Sima Dahl

    You’ve heard all the hype about LinkedIn and Social Selling. You’ve updated your profile and you’re connecting with everyone you meet. But what do you do when you find a white-hot prospect online? Do you try to connect? Make your pitch? Stalk them hoping to spot a buying signal? In this workshop-style presentation, international keynote speaker Sima Dahl will show you how to earn the right to engage. Explore old-school tactics such as direct mail, digital best practices like Boolean Search, and fresh ideas sure to get your creative juices flowing.

    Tuesday / May 3
    02:00 PM — 03:00 PM

    Online Webinar

  • Invisible Influence

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Rhonda Scharf

    Your job requires you to influence people just about all of the time. Whether you are in a supervisory position or not, you need to gain support, inspire others, work well with others, get things done without support and improve your relationships.
    Whatever form it takes, being an excellent influencer makes your job easier. We all want to have influence with the people we work with, but are unwilling to be manipulated, or be a manipulator.  Invisible Influence explores the science of influence – by maximizing our own personal strengths.  You won’t manipulate anyone, but instead recognize what your invisible influences are, and maximize their power.

    There are many ways to influence others – and it isn’t about right or wrong – it is about being aware of the impact you have when communicating. Invisible Influence skills require a healthy combination of interpersonal, communication, and assertiveness techniques. It is about adapting and modifying your personal style when you become aware of the affect you are having on other people, while still being true to yourself. Behaviour and attitude change are what's important, not changing who you are or how you feel and think.

    What is Invisible Influence?

    • Boost communication skills both at work and in your personal life
    • Evaluate your impact on others
    • Improving your ability to influence others
    • Speaking your mind without offending
    Thursday / June 2
    02:00 PM — 03:00 PM

    Online Webinar