Speaker | Larry Johnson

Track | Human Resources: Hiring/Terminations

“It’s “It’s not my fault.” “It’s not my job.” “I didn’t know.”  Excuses. We’ve heard them all. Wouldn’t you love to have all your employees see what needs to be done, do what needs to be done and accept responsibility for the results? Unfortunately, such is often not the case. In this webinar, organizational culture expert Larry Johnson offers participants practical strategies to raise the odds everyone on their team behaves responsibly every time.

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Speaker | Julian Placino

Track | Technology: Social Media

What are social media assets? Social media assets are the content that make up your social media presence, ranging from images and videos to user-generated content your company is tagged in. Each piece of content used on your social media channels contributes to your overall brand experience.

Speaker | Lisa Braithwaite

Track | Professional Development: Public Speaking

You may have been delivering presentations virtually for years. You may have just started in 2020. But whether you're a veteran or a newbie, there's one thing we all have in common: We all need to incorporate interaction into our remote presentations.     If you're still not sure how to use Zoom for maximum engagement, Lisa will walk you through the five basic built-in tools, with actionable ideas on why, when and how to use each one.    You don't need green screens, extra software, fancy apps, or expensive equipment in a luxury home studio to meaningfully interact with your audience!

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Speaker: Scott Simson

Track | Marketing: Industry Trends

With video now making up over 80% of all internet traffic, by some reports, what is the future of video on the internet? How will companies stay on top of video marketing when all of their competition is fighting for the same exposure. In this industry disruptive keynote, Scott discusses where video is heading in this new decade and how to stay competitive without increasing your marketing budget.

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Speaker: Rhonda Scharf

Track | Human Resources: Hiring/Terminations

Employee performance reviews are important for everyone, but when things are not going well, they are uncomfortable and difficult. Telling an employee they are average when they think they are outstanding or letting an employee know they are on a performance improvement plan is something no one looks forward to doing.     Learn how to deliver difficult performance reviews through an easy to apply framework to keep you professional and focused!    -    The Dos and Don’ts   -    Common mistakes and solutions to ensure you don’t fall into the trap  -    Effective ways to communicate negative information  -    Dealing with emotions during the review 

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Speaker: Alex McElroy

Track | Professional Development: Diversity, Equity & Inclusion

These 3 words, diversity, equity and inclusion have become huge buzz words recently. What do you these words really mean and how can you faithfully implement them in your business?

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Speaker | Chris Goebel

Track | Business: Selling Your Company/Acquiring Another Business

How great entrepreneurs exit their companies on top. We will outline the 5 Elements of a good exit from an owner's point of view. We will then detail the 8 Elements of what the actual business should do to be sellable.

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Speaker: Pete Smith

Track | Professional Development: Time Management

In today’s constant state of change, professionals who will thrive are those who are able to successfully navigate the potentially tumultuous terrain of simultaneously managing their managers and managing their teams. With a workforce experiencing elevated stress levels, increased agitation, and a strong sense of optimism about what tomorrow may bring, today’s leaders can be a major spark of inspiration, dedication, and consistency to those around them. Daily, yet strategic, conversations are a gateway into the psyche and heart of individual activity and performance, and the desired results of our conversations are determined by whether we use the right words, at the right time, in the right way, with the right people. This presentation will address five challenges that every manager will encounter and exactly how to have strategic conversations regarding each of these challenges: influence without authority; micromanagement; teamwork; internal drama; motivation. You will not only learn WHY these conversations are so effective, but you’ll also learn exactly HOW you need to phrase your conversations to maximize your results. As a manager, what you say and how you say it matters. Your conversations matter. It’s time to learn the secrets to have your conversations matter more.

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Speaker | Randall Dean

Track | Technology: Email Management

Learn how to make your emails get attention, actually get read, and then get acted upon. We will deconstruct a good e-mail, starting with smarter subject lines that get noticed and get opened. We will move into opening instructions that make the e-mail easy to understand and make action points, delegations, and deadlines clear and obvious. We'll cover effective body copy that helps recipients fully understand the message. And, we'll talk about effective closes that leave the recipient confident with next actions. AND YES, we'll even discuss how grammar still matters (yes, it does!)

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Speaker | Peggy Sullivan

Track | Professional Development: Time Management

People are exhausted, frustrated, and have gotten away from enjoying what they value. Being busy does not mean you are living a life you are genuinely excited about, and most people do not know what really fuels them—their wow factor! The life they want is a distant dream and not a list of three to four prioritized things. In this session, you’ll learn how to easily identify the core values that are critical to living a productive and happy life. Most importantly, you’ll discover how to make your values actionable and consistently live them with the right tools.

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Speaker | Bill Eager

Track | Communications: Customer Engagement & Acquisition on Social Media

This interactive seminar teaches you techniques to create successful social media campaigns for travelers and tourists.  Learn how sentiment, personas and archetypes create stories and content that engage target audiences.  Explore the marketing attributes and analytics of the top social channels and discover how you can move people to your web site for bookings. Learn how social advertising supports a digital sales funnel that generates qualified leads. Find out how can you improve your reputation and reviews on travel sites including Trip Advisor, Yelp and Google.

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Speaker | Aidan Crawford

Track | Business Strategies: Marketing Channels

The marketing landscape is moving so fast that it’s virtually impossible to keep up with the changes. But marketing is still a vital ingredient in the mix of things every business has to do in order to thrive. This content rich 45 – 60 minute keynote session focuses on “why” it is so important to create authentic content that engages, connects and converts.

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Speaker | John Kennedy

Track | Technology: Website

The challenge in todays shifting marketplace and working demographics is how do you communicate across all departments and age groups?   Join John as he introduces you to Your Group Space--a big business solution for small businesses to drive employee engagement, education, communication, and organization all from a single source platform.

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Speaker | William Caldwell

Track | Business Strategies: Goal Setting

Are you maximizing all opportunities for tax savings or tax credits? Is your business truly structured properly?  This is the year to start really thinking about your tax structure to be sure you have maximized all your opportunities. In working with tourism clients, our Firm continually finds missed opportunities. Come learn and save tax dollars.

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Speaker | Lisa Curtin

Track | Human Resources: Hiring/Terminations

Have you wondered how to manage a hybrid work environment? What should be included in offer letters for in office and hybrid or remote staff? What are the best practices for documentation of performance issues?  A few case studies will be shared.

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Speaker | Lisa Curtin

Track | Human Resources: Creating An Inclusive and Welcoming Environment

How do you make a new staff member feel welcome? How do you work toward employee retention in this era of the Great Resignation?  Come and learn how celebrating work anniversaries can become part of your everyday culture.

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