Learn from the Best
Marketplace is the home of the best travel and bus industry speakers and topics. Check out any of the business strategy sessions that you can participate in before we are onsite in Nashville. You can sort and search sessions as needed. These virtual opportunities will be held live as well as recorded for on demand viewing.
These webinars are sponsored by Cambria Hotels.
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How To Cultivate Employee Accountability
Sponsored by Cambria Hotels
Track: Human Resources: Hiring/Terminations
Speaker | Larry Johnson
Track | Human Resources: Hiring/Terminations
“It’s “It’s not my fault.” “It’s not my job.” “I didn’t know.” Excuses. We’ve heard them all. Wouldn’t you love to have all your employees see what needs to be done, do what needs to be done and accept responsibility for the results? Unfortunately, such is often not the case. In this webinar, organizational culture expert Larry Johnson offers participants practical strategies to raise the odds everyone on their team behaves responsibly every time.
Wednesday / June 2802:00 PM — 03:00 PMOnline
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Creating Social Media Assets
Sponsored by Cambria Hotels
Track: Technology: Social Media
Speaker | Julian Placino
Track | Technology: Social Media
What are social media assets? Social media assets are the content that make up your social media presence, ranging from images and videos to user-generated content your company is tagged in. Each piece of content used on your social media channels contributes to your overall brand experience.
Friday / July 702:00 PM — 03:00 PMOnline
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Vroom Your Zoom: Leverage the Five Basic Tools for Audience Engagement
Sponsored by Cambria Hotels
Track: Professional Development: Public Speaking
Speaker | Lisa Braithwaite
Track | Professional Development: Public Speaking
You may have been delivering presentations virtually for years. You may have just started in 2020. But whether you're a veteran or a newbie, there's one thing we all have in common: We all need to incorporate interaction into our remote presentations. If you're still not sure how to use Zoom for maximum engagement, Lisa will walk you through the five basic built-in tools, with actionable ideas on why, when and how to use each one. You don't need green screens, extra software, fancy apps, or expensive equipment in a luxury home studio to meaningfully interact with your audience!
Wednesday / July 1202:00 PM — 03:00 PMOnline
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The Future of Video in Marketing
Sponsored by Cambria Hotels
Track: Marketing: Industry Trends
Speaker: Scott Simson
Track | Marketing: Industry Trends
With video now making up over 80% of all internet traffic, by some reports, what is the future of video on the internet? How will companies stay on top of video marketing when all of their competition is fighting for the same exposure. In this industry disruptive keynote, Scott discusses where video is heading in this new decade and how to stay competitive without increasing your marketing budget.
Wednesday / July 1902:00 PM — 03:00 PMOnline
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Delivering Difficult Performance Reviews
Sponsored by Cambria Hotels
Track: Human Resources: Hiring/Terminations
Speaker: Rhonda Scharf
Track | Human Resources: Hiring/Terminations
Employee performance reviews are important for everyone, but when things are not going well, they are uncomfortable and difficult. Telling an employee they are average when they think they are outstanding or letting an employee know they are on a performance improvement plan is something no one looks forward to doing. Learn how to deliver difficult performance reviews through an easy to apply framework to keep you professional and focused! - The Dos and Don’ts - Common mistakes and solutions to ensure you don’t fall into the trap - Effective ways to communicate negative information - Dealing with emotions during the review
Wednesday / August 902:00 PM — 03:00 PMOnline
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We Are All In This Together
Sponsored by Cambria Hotels
Track: Professional Development: Diversity, Equity & Inclusion
Speaker: Alex McElroy
Track | Professional Development: Diversity, Equity & Inclusion
These 3 words, diversity, equity and inclusion have become huge buzz words recently. What do you these words really mean and how can you faithfully implement them in your business?
Wednesday / August 1602:00 PM — 03:00 PMOnline
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21 Steps to Maximize Your Business to Achieve a Successful Exit
Sponsored by Cambria Hotels
Track: Business: Selling Your Company/Acquiring Another Business
Speaker | Chris Goebel
Track | Business: Selling Your Company/Acquiring Another Business
How great entrepreneurs exit their companies on top. We will outline the 5 Elements of a good exit from an owner's point of view. We will then detail the 8 Elements of what the actual business should do to be sellable.
Thursday / August 1702:00 PM — 03:00 PMOnline
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Conversations That Matter
Sponsored by Cambria Hotels
Track: Professional Development: Time Management
Speaker: Pete Smith
Track | Professional Development: Time Management
In today’s constant state of change, professionals who will thrive are those who are able to successfully navigate the potentially tumultuous terrain of simultaneously managing their managers and managing their teams. With a workforce experiencing elevated stress levels, increased agitation, and a strong sense of optimism about what tomorrow may bring, today’s leaders can be a major spark of inspiration, dedication, and consistency to those around them. Daily, yet strategic, conversations are a gateway into the psyche and heart of individual activity and performance, and the desired results of our conversations are determined by whether we use the right words, at the right time, in the right way, with the right people. This presentation will address five challenges that every manager will encounter and exactly how to have strategic conversations regarding each of these challenges: influence without authority; micromanagement; teamwork; internal drama; motivation. You will not only learn WHY these conversations are so effective, but you’ll also learn exactly HOW you need to phrase your conversations to maximize your results. As a manager, what you say and how you say it matters. Your conversations matter. It’s time to learn the secrets to have your conversations matter more.
Thursday / September 702:00 PM — 03:00 PMOnline
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Taming the E-mail Etiquette Beast: Better Composition and Communication in Your E-mail!
Sponsored by Cambria Hotels
Track: Technology: Email Management
Speaker | Randall Dean
Track | Technology: Email Management
Learn how to make your emails get attention, actually get read, and then get acted upon. We will deconstruct a good e-mail, starting with smarter subject lines that get noticed and get opened. We will move into opening instructions that make the e-mail easy to understand and make action points, delegations, and deadlines clear and obvious. We'll cover effective body copy that helps recipients fully understand the message. And, we'll talk about effective closes that leave the recipient confident with next actions. AND YES, we'll even discuss how grammar still matters (yes, it does!)
Tuesday / September 1202:00 PM — 03:00 PMOnline
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Move Away from FRANTIC Busyness to Busy by Design in 3 Easy Steps
Sponsored by Cambria Hotels
Track: Professional Development: Time Management
Speaker | Peggy Sullivan
Track | Professional Development: Time Management
People are exhausted, frustrated, and have gotten away from enjoying what they value. Being busy does not mean you are living a life you are genuinely excited about, and most people do not know what really fuels them—their wow factor! The life they want is a distant dream and not a list of three to four prioritized things. In this session, you’ll learn how to easily identify the core values that are critical to living a productive and happy life. Most importantly, you’ll discover how to make your values actionable and consistently live them with the right tools.
Wednesday / September 2002:00 PM — 03:00 PMOnline
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Winning Social Media Campaign Strategies
Sponsored by Cambria Hotels
Track: Communications: Customer Engagement & Acquisition on Social Media
Speaker | Bill Eager
Track | Communications: Customer Engagement & Acquisition on Social Media
This interactive seminar teaches you techniques to create successful social media campaigns for travelers and tourists. Learn how sentiment, personas and archetypes create stories and content that engage target audiences. Explore the marketing attributes and analytics of the top social channels and discover how you can move people to your web site for bookings. Learn how social advertising supports a digital sales funnel that generates qualified leads. Find out how can you improve your reputation and reviews on travel sites including Trip Advisor, Yelp and Google.
Wednesday / October 1102:00 PM — 03:00 PMOnline
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DIY MARKETING FOR BUSINESS IN THE POST-COVID ECONOMY Leverage Technology to Attract and Convert Clients Fast
Sponsored by Cambria Hotels
Track: Business Strategies: Marketing Channels
Speaker | Aidan Crawford
Track | Business Strategies: Marketing Channels
The marketing landscape is moving so fast that it’s virtually impossible to keep up with the changes. But marketing is still a vital ingredient in the mix of things every business has to do in order to thrive. This content rich 45 – 60 minute keynote session focuses on “why” it is so important to create authentic content that engages, connects and converts.
Thursday / October 1902:00 PM — 03:00 PMOnline
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Building a High Engagement Intranet Platform for Your Tour & Travel Business
Sponsored by Cambria Hotels
Track: Technology: Website
Speaker | John Kennedy
Track | Technology: Website
The challenge in todays shifting marketplace and working demographics is how do you communicate across all departments and age groups? Join John as he introduces you to Your Group Space--a big business solution for small businesses to drive employee engagement, education, communication, and organization all from a single source platform.
Thursday / October 2602:00 PM — 03:00 PMOnline
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How To Make The End of the Year Most Tax Efficient
Sponsored by Cambria Hotels
Track: Business Strategies: Goal Setting
Speaker | William Caldwell
Track | Business Strategies: Goal Setting
Are you maximizing all opportunities for tax savings or tax credits? Is your business truly structured properly? This is the year to start really thinking about your tax structure to be sure you have maximized all your opportunities. In working with tourism clients, our Firm continually finds missed opportunities. Come learn and save tax dollars.
Thursday / November 202:00 PM — 03:00 PMOnline
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The Hybrid Workforce
Sponsored by Cambria Hotels
Track: Human Resources: Hiring/Terminations
Speaker | Lisa Curtin
Track | Human Resources: Hiring/Terminations
Have you wondered how to manage a hybrid work environment? What should be included in offer letters for in office and hybrid or remote staff? What are the best practices for documentation of performance issues? A few case studies will be shared.
Friday / November 1702:00 PM — 03:00 PMOnline
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Onboarding New Staff
Sponsored by Cambria Hotels
Track: Human Resources: Creating An Inclusive and Welcoming Environment
Speaker | Lisa Curtin
Track | Human Resources: Creating An Inclusive and Welcoming Environment
How do you make a new staff member feel welcome? How do you work toward employee retention in this era of the Great Resignation? Come and learn how celebrating work anniversaries can become part of your everyday culture.
Wednesday / November 2902:00 PM — 03:00 PMOnline