Education Sessions

Learn from the best

Marketplace is the home of the best travel and bus industry speakers and topics. See what we have lined up below. You can sort and search sessions as needed.

  • Session 1001 | Out of Sight, Out of Mind? Stay Top of Mind with your Social Status

    Track: Technology

    Speaker | Sima Dahl

    My dad was fond of saying, “It’s a small world, but I’d hate to paint it.” If he only knew that in 2020, we would be just 2.5 to 3 statistical degrees of separation from one another. That means that every person you meet knows someone who needs what you do—who can hire you, buy from you, and refer you. And if they don’t, they soon will. Learn how smart business owners, sales leaders and career go-getters use the humble social media status update to consistently win the right of first refusal.

    Saturday / January 11
    01:30 PM — 02:30 PM

    Room 211

  • Session 1002 | Amplify Your Conflict Resolution Skills

    Track: Professional & Business Development

    Speaker | Vincent Ivan Phipps

    Approximately 83 percent of conflicts are not technical, but personal. Customer complaints, firings, resignations, lack of promotions, and discontinuation of services are less about the quality of the product or service, and more about the lack of communication skills. This topic teaches you how to avoid conflicts and reduce defensiveness to resolve issues and establish rapport.

    Saturday / January 11
    01:30 PM — 02:30 PM

    Room 210

  • Session 1003 | In Brands We Trust - How to Build A Profitable Brand for Sales Success

    Track: Sales & Marketing

    Speaker | Johnny Campbell

    It’s no secret that having a great brand can give you a competitive edge when promoting your business in the marketplace. The real question is how: How do businesses really build brands that are memorable, marketable, and profitable? In this program, we will discuss the four most profitable brand-building strategies that top businesses are using to attract the best clients and dominate their marketplace.

    Saturday / January 11
    01:30 PM — 02:30 PM

    Room 209

  • Session 1004 | The Technology for Sales Short Course

    Track: Technology

    Speaker | Crystal Washington

    Inventive travel and tourism professionals are masters at creating custom experiences. However, their sales processes often don’t reflect their creativity and attention to detail. In this session, Crystal Washington will show you how to never blend in with your competitors again. Discover innovative tools and tricks for crafting easy, custom proposals that show off your tours and locations. Uncover apps that will blow your prospects’ minds in the negotiation phase. And never be unprepared for a meeting again with just a few clicks.

    Saturday / January 11
    03:00 PM — 04:00 PM

    Room 211

  • Session 1005 | The Fine Art of Building Business Relationships and Expanding Networks

    Track: Professional & Business Development

    Speaker | Debra Fine

    Leaders learning the technical skills required for career success often overlook the importance of conversation and rapport-building skills. The ability to talk easily with anyone is a learned skill, not a personality trait. Acquiring it will help develop rapport within organizations and raise visibility in the business community, leaving a positive impression that increases influence. In the competitive world of business, more emphasis is placed on developing personal business relationships than has been expected in the past. Leaders who avoid opportunities to meet new people or whose conversation is frozen by these meetings will limit themselves professionally and personally.

    Saturday / January 11
    03:00 PM — 04:00 PM

    Room 210

  • Session 1006 | The Ultimate Sales Messaging System

    Track: Sales & Marketing

    Speaker | Brian Williams

    Dramatically enhance your professional communications skills. Systematically design sales messaging that is clear and concise. Routinely deliver sales messaging and presentations that are compelling. Gain the confidence and trust of your customers with powerful messaging. Help customers make informed buying decisions with clear messaging. Be a confident creator of clear, concise, and compelling sales messaging. Increase your ability to win more sales opportunities with customized messaging.

    Saturday / January 11
    03:00 PM — 04:00 PM

    Room 209

  • Session 1007 | Broadway Classroom

    Track: Sales & Marketing

    Since 1998, more than 550,000 people have participated in this exceptional program, which combines a Broadway show with a unique, interactive workshop. Broadway Classroom is the industry leader in providing arts and educational experiences. Offering a diverse curriculum of workshops, Broadway Classroom will complete your group’s itinerary with an experience they will remember for years to come. Workshops are private, affordable, and fully tailored to the show, skill level, and interests of each group, and “students” of all ages are encouraged to participate. This ABA-exclusive session will give participants the opportunity to experience a Broadway Classroom workshop for themselves.

    Saturday / January 11
    03:00 PM — 04:00 PM

    Room 214

  • Session 1008 | Instagram Marketing Secrets - How to use Instagram to Find, Attract and Turn Prospects into Customers

    Track: Technology

    Speaker | Johnny Campbell

    With more than 1 billion active users, Instagram is a goldmine for business professionals who want to market to their target buyers. The only question is how to find, attract, and turn these prospects into customers. In this program, you will learn how to put together an Instagram marketing campaign that will help you turn your Instagram account into a lead- and sales-converting marketing system.

    Saturday / January 11
    04:30 PM — 05:30 PM

    Room 211

  • Session 1009 | Amplify Your Leadership Skills

    Track: Professional & Business Development

    Speaker | Vincent Ivan Phipps

    Successful managers and leaders know how to communicate. Good communication stems from being a good listener and adapting to the personality strengths and weaknesses of others. Learn how to recognize motivational factors that give you the skill to effectively influence and lead with excellence.

    Saturday / January 11
    04:30 PM — 05:30 PM

    Room 210

  • Session 1010 | Rhythm & Rhyme for Rewarding Relationships

    Track: Sales & Marketing

    Speaker | James Brown

    Relationships are the essence of the human existence—and the business world. Understanding that every relationship has a unique cadence. and learning how to identify and move within it, can drastically improve organizational effectiveness, decrease stress, and better position you to reach your revenue goals. In this presentation, you will learn the rhythm and rhyme for building rewarding relationships and how to apply these skills personally, within your team, and with your customers.

    Saturday / January 11
    04:30 PM — 05:30 PM

    Room 209

  • Session 1011 | Broadway Classroom

    Track: Sales & Marketing

    Since 1998, more than 550,000 people have participated in this exceptional program, which combines a Broadway show with a unique, interactive workshop. Broadway Classroom is the industry leader in providing arts and educational experiences. Offering a diverse curriculum of workshops, Broadway Classroom will complete your group’s itinerary with an experience they will remember for years to come. Workshops are private, affordable, and fully tailored to the show, skill level, and interests of each group, and “students” of all ages are encouraged to participate. This ABA-exclusive session will give participants the opportunity to experience a Broadway Classroom workshop for themselves.

    Saturday / January 11
    04:30 PM — 05:30 PM

    Room 214

  • Just a Bite of the MKPL App

    Track: Education Bites

    Speaker | ABA

    Come and download the resources available on ABA’s Marketplace app. See why it is a must-have tool for your Marketplace success.

    Sunday / January 12
    09:00 AM — 09:14 AM

    Education Bites Area on Networking Floor

  • Session 2001 | Digital Selling: What Every B2B Sales Leader Should Stop, Start & Continue

    Track: Technology

    Speaker | Sima Dahl

    In this fast-paced, interactive session, Sima will guide you through the often-misunderstood world of digital selling. With 20 years of award-winning B2B marketing and sales under her belt, plus another decade training sales teams around the globe, she’ll share her top tips, slam-dunk shortcuts, and time-honored hacks to drive demand. You’ll leave armed with a crystal-clear list of what to start, stop, and continue, and the motivation to take action. You’ll leave knowing how to dominate your digital first impression, practice consistent content marketing one status update at a time, and enlist everyone you meet into your virtual sales force.

    Sunday / January 12
    09:30 AM — 10:30 AM

    Room 211

  • Session 2002 | The Fine Art of Networking: One Conversation at a Time

    Track: Professional & Business Development

    Speaker | Debra Fine

    Do you hate walking into a room filled with strangers and striking up a conversation? Do you dread receptions, networking events, and parties? Every new face is a new opportunity for conversational success. Don’t find yourself alone in the corner, hanging out by the bar, or jumping ship. In this informative, interactive, and entertaining seminar, gain techniques so that you never again dread going to a party, networking event, or talking to ANYONE about ANYTHING! You’ll learn how to make a positive, lasting impression from the minute you say hello, and how to break the ice and get a good conversation going even with a total stranger. Also learn to avoid awkward silences and “foot-in-mouth” disease, and how to exit conversations with grace. You’ll come across as composed and self-assured when entertaining a client or attending a networking event. Leave with the power to strike up a conversation with anyone while turning every conversation into an opportunity for success.

    Sunday / January 12
    09:30 AM — 10:30 AM

    Room 210

  • Session 2003 | A New Perspective On Sales Messaging

    Track: Sales & Marketing

    Speaker | Brian Williams

    Presentations used by the sales team fail because they do not effectively address the customers’ questions of how a product or service will make them more money or help eliminate their biggest problem. Learn to present engaging sales messaging.

    Sunday / January 12
    09:30 AM — 10:30 AM

    Room 209

  • Just a Bite of Presentation Skills that Create Results for the Travel Professional

    Track: Education Bites

    Speaker | Dave Sheffield

    Discover how to communicate clearly and confidently in front of any size audience. Dave will lead you through the creation of a level of expectation and harnessing the power of words to create a compelling vision for your audience. Also, you will learn how to quickly create a purposeful presentation that captivates and inspires your audience to take action! Mastering verbal and non-verbal communication strategies to get your point across to your audience is this session’s No. 1 takeaway.

    Sunday / January 12
    10:00 AM — 10:14 AM

    Education Bites Area on Networking Floor

  • Just A Bite of Travel Alliance Partners

    Track: Education Bites

    Lisa Doerner

    Learn how to market your product with, and to, 30 North American tour operators through Travel Alliance Partners (TAP). Several programs are designed to meet a variety of needs and budgets.

    Sunday / January 12
    11:00 AM — 11:30 AM

    Education Bites Area on Networking Floor

  • Session 2004 | Reimagine, Recharge, Refresh--Tech Tools for Travel & Tourism

    Track: Technology

    Speaker | Crystal Washington

    How do innovative travel and tourism professionals embrace technology in a changing event atmosphere while still providing a personalized, white-glove touch to clients? Crystal Washington, technology strategist and futurist, will offer you a buffet of tech treats for business innovation, growth, and fun! In this session, you’ll employ tech tools for collaboration, leverage technology for ingenious and interactive customer proposals/marketing materials, and craft Aha! experiences that have a lasting impact on clients and tour participants.

    Sunday / January 12
    11:00 AM — 12:00 PM

    Room 211

  • Session 2005 | Rubber Band Resilience: How ABA Professionals Can Stretch without Snapping

    Track: Professional & Business Development

    Speaker | Kathy Parry

    With sayings like “transform or die,” it is important for ABA professionals to embrace changes, especially those in technology, regulations, and consumer preferences. The ability to apply a disruption-friendly mindset will be necessary to serve customers, retain personnel, and grow revenue. Gaining the skill set to move through transitions while continuing to produce is imperative. In this powerful session, Kathy will share the keys to thriving in the face of challenging circumstances. While sharing her 3-R method for resilient behaviors (React, Reframe, Re-energize), Parry will inspire and encourage your audience to stretch—not snap—when faced with disruption.

    Sunday / January 12
    11:00 AM — 12:00 PM

    Room 210

  • Session 2006 | CUS Factor

    Track: Sales & Marketing

    Speaker | James Brown

    Successful individuals or organizations understand that customer service is important. But GREAT organizations tap into what James Brown calls “The CUS Factor.” In this presentation, you will learn how to set yourself and organization apart by making customer service an intentional aspect of how you operate on a daily basis, ultimately helping you better reach your business goals. Take the step from seeing “a customer” to seeing them as “MY customer.”

    Sunday / January 12
    11:00 AM — 12:00 PM

    Room 209

  • Session 2007 | ADAS– Emergency Automatic Braking

    Track: Motorcoach Safety

    OEM Panel

    Advanced Driver Assistance Systems (ADAS) are the wave of the future. While many of these systems are becoming standard on new motorcoaces, they are all steps in the next phase of evolution as we move towards adding elements of automation to motorcoaches. This session will focus on some of these new elements, find out how these systems can help your operations, how to maintain them, and any planned future developments.

    Sunday / January 12
    11:00 AM — 12:00 PM

    Room 206

  • Session 2008 | Dealing with ELDs

    Track: Motorcoach Innovations

    Panel-Saucon, UBT, Zonar

    As new technologies have emerged to help bus operators improve the safety performance of their vehicles as well as monitor driver hours of service, there have been a number of changes made to how bus operators do business. With the recent full implementation of ELDs (December 2019), let’s check in with the ELD manufacturers on how things are going and if there are additional changes to come.

    Sunday / January 12
    11:00 AM — 12:00 PM

    Room 202

  • Session 2009 | Evaluating Motorcoach Security Risks and Utilizing Risk Reduction Strategies

    Track: Motorcoach Regulatory & Compliance

    Speaker | Col. Mike Licata and Kerry Thomas

    Motorcoach operators face a variety of security risks on a daily basis due to our precious cargo, flexible operational profiles and diverse operating environments. As a result of the annual intercity bus security grants, more and more operators are developing security plans and doing security assessments, but evaluating risk and quantifying that risk could be the missing link in our industry’s security preparedness. This session will preview a new tool to help you better evaluate the security profile of your operations.

    Sunday / January 12
    11:00 AM — 12:00 PM

    Room 208

  • Just a Bite of STEM Challenge

    Track: Education Bites

    Speaker | Jeff Gayduk, Premier Travel Media

    America has a pipeline problem that has nothing to do with oil. There are simply not enough young adults entering the workforce equipped to meet the demands of the 21st century economy. Science, Technology, Engineering and Math occupations are growing nearly double that of other careers and eighty percent of professions are expected to require STEM skills in the next decade. Yet less than half of students are graduating high school with the prerequisite STEM courses.

    Could the answer be as simple as better field trips? When students participate in educationally-inspired field trips that are also packed with fun and exploration they see that what they learn within the walls of the classroom can help them solve real world problems.

    This session explores how your destination can nourish our next generation of scientists, engineers, artists and mathematicians through the creation of STEAM-centric immersive overnight field trips.

    Sunday / January 12
    03:00 PM — 03:30 PM

    Education Bites Area on Networking Floor

  • Session 2010 | Top Three Apps for Travel and Tour Domination

    Track: Technology

    Speaker | Crystal Washington

    Differentiate yourself by leveraging three key apps to increase efficiency, stay top-of-mind with past clients and prospects, and focus on revenue-generating activities. Discover and use the No. 1 organizational app for marketing planning, client notes, and reminders, and always look like an expert. Learn to permanently stay top of mind with brand-new clients with three simple clicks, and personalize and automate your online marketing to save time while maintaining a personal, non-robotic touch.

    Sunday / January 12
    03:00 PM — 04:00 PM

    Room 211

  • Session 2011 | Stop Running on Empty - A Road Map to More Energy & Increased Engagement

    Track: Professional & Business Development

    Speaker | Kathy Parry

    Work must get done. But while your team is meeting deadlines, plowing through strategy sessions, and serving guests, they are also exhausting their personal resources. Stress, long hours, and compromised health are results of the demands placed on your team, but they don’t have to ruin their well-being or compromise their safety. In this powerful session, Kathy will take you on a road trip to help understand how refueling, routine maintenance, and a pleasure ride can increase productivity, engagement, and safety. Full of real-life anecdotes, humorous stories, and tactics that can be used immediately, this seminar will leave you supercharged!

    Sunday / January 12
    03:00 PM — 04:00 PM

    Room 210

  • Session 2012 | 7 Minute Scramble: How to Sell Your Destination or Attraction Quickly!

    Track: Sales & Marketing

    Speaker | Dave Sheffield

    You will discover how to craft a concise message that creates intrigue, excitement, and compels the prospect to commit to your attraction or destination. Also, Dave with show you how to quickly build rapport and build long-term relationships while avoiding three speed-selling pitfalls and creating a pitch that drives action.

    Sunday / January 12
    03:00 PM — 04:00 PM

    Room 209

  • Session 2013 | Navigating the Borders Expeditiously, New Programs from CBP

    Track: Motorcoach Safety

    Speaker | Michelle Herron

    Join our colleagues from U.S. Customs and Border Protection (CBP) as they share updates for the bus processing at both northern and southern borders to make operations seamless and streamlined. They will be introducing the Advance Passenger Information System (APIS), a widely used electronic data interchange that allows carriers to transmit traveler data to CBP prior to arrival at a Port of Entry.

    Sunday / January 12
    03:00 PM — 04:00 PM

    Room 206

  • Session 2014 | Recent Changes to the DOD Military Bus Program

    Track: Motorcoach Innovations

    Speaker | Donna Johnson

    The Military Bus Program has undergone a number of major changes the past few years. With a new inspection program set to begin and a number of new initiatives set for 2020. Find out about new program features and recent changes to the master agreement.

    Sunday / January 12
    03:00 PM — 04:00 PM

    Room 207

  • Session 2015 | Updates on the Drug & Alcohol Clearinghouse

    Track: Motorcoach Regulatory & Compliance

    Speaker | Jennifer Lancaster

    The Clearinghouse is a secure online database that gives employers, the FMCSA, State Driver Licensing Agencies (SDLAs), and State law enforcement personnel real-time information about commercial driver’s license (CDL) and commercial learner’s permit (CLP) holders’ drug and alcohol program violations. Operational as of January 6, 2020, the Clearinghouse makes it easier for employers to meet their pre-employment investigation and reporting obligations and much harder for drivers to hide previous violations.

    Sunday / January 12
    03:00 PM — 04:00 PM

    Room 208

  • Just a Bite of CTIS Program

    Track: Education Bites

    Speaker | IUPUI

    ABA’s CTIS Program provides an opportunity to gain practical business and industry-specific knowledge to build a strong reputation in the industry. Learn more about our continuing education program and the benefits of professional education.

    Sunday / January 12
    04:30 PM — 04:44 PM

    Education Bites Area on Networking Floor

  • Session 2016 | E-mail Productivity Strategies for Client/Sales Professionals

    Track: Technology

    Speaker | Randall Dean

    In this follow-up course to the “Taming Email” class, Randy Dean, MBA, the Email Sanity Expert®, will share specific strategies that may help client sales professionals be more productive and efficient in the client relationship/professional sales process. Randy will show how to use tools in MS Outlook, Gmail, and smartphone email programs to speed and automate outgoing client and sales-related communications. Randy will also discuss commercial email automation, formatting and template tools, and sophisticated strategies such as funnel creation/management, automated email database communications, and more. He will talk about how to know how often to send messages to keep top of mind without becoming an annoyance or distraction for clients/customers, and show how email, when used properly, can be a powerful tool for enhancing and building both relationships and long-term sales.

    Sunday / January 12
    04:30 PM — 05:30 PM

    Room 211

  • Session 2017 | The Great Game of Business

    Track: Professional & Business Development

    Speaker | John Kennedy

    You can’t expect what you can’t inspect! Join John Kennedy as he delivers a fast-paced workshop dedicated to the art and science of metrics. Setting up a fun, competitive, and engaging culture of improvement and measurement can improve teamwork, the customer experience, profitability, and productivity. John’s dynamic energy will inspire you to create this culture within your workspace.

    Sunday / January 12
    04:30 PM — 05:30 PM

    Room 210

  • Session 2018 | Blabvertising: Word of Mouth Marketing Essentials for the Travel Pro

    Track: Sales & Marketing

    Speaker | Dave Sheffield

    Growing a successful travel business relies upon creating a “buzz” around your attraction, destination, or company. Word-of-mouth marketing and excellent customer experiences will grow your business faster than every other form of marketing. Whether you are starting a business or are a seasoned professional, this program is a must for any business that wants to stand out in a crowded marketplace.

    Sunday / January 12
    04:30 PM — 05:30 PM

    Room 209

  • Session 2019 | New Safety Directors & Refreshers: Creating a Corrective Action Plan, returning from a Conditional or Unsatisfactory Rating

    Track: Motorcoach Safety

    Speaker | Keith Johnson

    This is another offering in a new series of sessions, specially designed for brand new fleet managers, safety directors, transportation professionals and even company owners. When you are assigned a Conditional or Unsatisfactory rating the FMCSA has determined that you do not have adequate safety management controls in place to ensure compliance with the safety fitness standard, and it may seem like the end of the world. If left unaddressed, this non–compliance could ultimately lead to a an accident or you losing the ability to operate. How do you get back on the right track?

    The first order of business is to understand the deficiencies and what controls were missing. Once that task is complete, you need to convince FMCSA that you deserve a rating upgrade to Satisfactory. A motor carrier must base their request on evidence that they have taken the corrective action identified in their safety management controls, as well as developed and implemented a sustainable plan to bring the company into compliance. In this session we will walk you through how to create a corrective action plan.

    Sunday / January 12
    04:30 PM — 05:30 PM

    Room 206

  • Session 2020 | TSA Update

    Track: Motorcoach Innovations

    Speaker | David Cooper

    With more and more vehicle-involved terror attacks happening around the world, eliminating soft targets and boosting preparedness is key. The Transportation Security Administration has some best practices and guidance to help you better prepare your motorcoach operations for an unexpected emergency and how to respond. They also have some timely updates, critical resources and key intelligence to help you prepare for the months ahead. Have you done a BASE Assessment recently? Hear how you can get one requested and start improving your security posture today!

    Sunday / January 12
    04:30 PM — 05:30 PM

    Room 207

  • Session 2021 | Drug Testing for DOT Employees

    Track: Motorcoach Regulatory & Compliance

    Speaker | Jeffrey Waxman

    This session will provde an overview of the drug and alcohol testing program requirements for transportation companies that fall under the jurisdiction of the Federal Motor Carrier Safety Administration (FMCSA) and the Federal Transit Administration (FTA). In the presentation, there will be discussion of the similarities and differences between FMCSA and FTA regulations, vendor oversight, and how to prepare for a drug and alcohol testing program compliance review. If you do any contract work with transit agencies or are unsure of the coming changes to both programs for 2019, this will be a session you wont' want to miss.

    Sunday / January 12
    04:30 PM — 05:30 PM

    Room 208

  • Just a Bite of Solve the Mystery of Energized Teams: Power Up and Perform

    Track: Education Bites

    Speaker | Kathy Parry

    Why do some organizations just feel energized? Work gets done, employees are engaged, and drama is low. In this powerful session, Kathy Parry will give critical tools to help attendees turn up the energy in their organizations. Getting hung up on old tactics, outdated processes, or unproductive communication leads to lethargic teams. But with simple steps and a few lightning bolts of inspiration, Kathy will have you ready to launch your own Power Up initiatives. Employing her E4 method and some inspiration from Einstein, Kathy teaches clear strategies for powering up teams and increasing personal and organizational energy.

    Sunday / January 12
    05:15 PM — 05:29 PM

    Education Bites Area on Networking Floor

  • Just a Bite of Busing on the Lookout

    Track: Education Bites

    Speaker | Annie Sovcik

    Modern-day slavery—or human trafficking—is a global problem in which people are illegally bought and sold for forced labor or commercial sex. Through the use of coercion, abduction, fraud, deception or the abuse of power, traffickers prey upon their victims’ vulnerabilities—such as their youth, condition of poverty, migration status or dreams of love and opportunity—while profiting off of their exploitation. Human trafficking poses a significant challenge to businesses who are committed to legal and socially responsible operations. This is true for ABA Member companies, whether motorcoach operators or manufacturers and for destinations such as hotels, casinos and tourist attractions. Recognizing that we all have a role to play in helping to end human trafficking, ABA Members have joined the fight to combat this heinous crime and are already making an extraordinary impact. Join this session to learn about human trafficking and how you can be part of the solution. For more information, visit www.busingonthelookout.org. 

    Monday / January 13
    09:00 AM — 09:14 AM

    Education Bites Area on Networking Floor

  • Session 3001 | Taming the E-mail Beast for Gmail Users: Key Strategies for Managing E-mail Overload in Gmail

    Track: Technology

    Speaker | Randall Dean

    Every day, managers and professionals are getting buried under a continuous stream of both useful and useless email. Without a system for getting control of “the beast,” professionals spend much of their work (and personal) time spinning their wheels and feeling highly unsatisfied. Randy Dean, MBA, author of the Amazon bestseller Taming the Email Beast, shares strategies for effective email management, organization, and prioritization (with this program featuring live demos specifically in Gmail) that have helped thousands of business professionals regain control and sanity with their email activities. Enhance your productivity and efficiency with email today, and walk away with useful tips and techniques!

    Monday / January 13
    09:30 AM — 10:30 AM

    Room 211

  • Session 3002 | "The Five Dysfunctions of a Team"

    Track: Professional & Business Development

    Speaker | John Kennedy

    Barriers in business are created when the willingness and ability to address them is ignored. It takes communicating with courage to move through these barriers and begin building the strength of unity. John will walk us through the five dysfunctions of a team and clear the wreckage of the past to build the relationships of the future.

    Monday / January 13
    09:30 AM — 10:30 AM

    Room 210

  • Session 3003 | Presentation Skills that Create Results for the Travel Professional

    Track: Sales & Marketing

    Speaker | Dave Sheffield

    Discover how to communicate clearly and confidently in front of any size audience. Dave will lead you through creating a level of expectation and harnessing the power of words to create a compelling vision for your audience. Also, you will learn how to quickly create a purposeful presentation that captivates and inspires your audience to take action! Mastering verbal and non-verbal communication strategies to get your point across to your audience is this session’s No. 1 takeaway.

    Monday / January 13
    09:30 AM — 10:30 AM

    Room 209

  • Session 3004 | NTSB Update

    Track: Motorcoach Safety

    Speaker | Mike Fox

    The National Transportation Safety Board is one of the agencies that initiatives a post-accident investigation following a fatal accident and makes recommendations to the industry as well as the government on what steps can be taken to avoid similar accidents in the future. What lessons can we learn from recent fatal motorcoach and school bus crashes? Find out at the next presentation by the NTSB.

    Monday / January 13
    09:30 AM — 10:30 AM

    Room 206

  • Session 3005 | Driver Fatigue, Impacts on Scheduling and Dispatch

    Track: Motorcoach Innovations

    Speaker | Bob Crecsenzo

    Driver fatigue is a significant issue for all commercial operators that encompasses far more than falling asleep at the wheel. While major accidents involving vehicles that run off road or high speed rear end crashes can often be attributed to a driver falling asleep or other health emergencies, it is the near misses or lesser accidents that are also indicators of fatigue. Once a driver is unable to manage the complex, multi-task aspects of driving and loses the ability to make safe driving decisions, it is often fatigue that is the root cause.

    Monday / January 13
    09:30 AM — 10:30 AM

    Room 207

  • Session 3006 | Review of the Upcoming Motorcoach Driver Training Requirements

    Track: Motorcoach Regulatory & Compliance

    Panel

    With the FMCSA Entry Level Driver Training Rule set to go into effect on February 7, 2020, many companies who intend to become in-house training providers are looking to refine their own driver training programs to be aligned with the new regulations. Hear from some training professionals about some of the curriculums that have been developed to comply with 49 CFR 380. Understand what your newest drivers will be expected to understand when they attempt to get their CDL for the first time.

    Monday / January 13
    09:30 AM — 10:30 AM

    Room 208

  • Just a Bite of Culture of Excellence

    Track: Education Bites

    Speaker | Jacqueline Hayes

    A culture of excellence is created when a group of people have shared values and a shared vision. They are intrinsically motivated and committed to the vision. Most teams lack the understanding, tools, and methods to enable diverse people to work together collaboratively and creatively with a standard of excellence. This session will inspire you and your group.

    Monday / January 13
    10:00 AM — 10:14 AM

    Education Bites Area on Networking Floor

  • Just of Bite of SYTA

    Track: Education Bites

    Speaker | Carylann Assante

    Stop by this session and hear statistics that will help you plan for 2020 and 2021.

    Monday / January 13
    11:00 AM — 11:30 AM

    Education Bites Area on Networking Floor

  • Session 3007 | Digital Marketing/LinkedIn

    Track: Technology

    Speaker | Terry Sullivan

    LinkedIn is the proven No. 1-ranked online business networking tool that gives business professionals and companies the ability to connect; demonstrate their skills, services and products, and develop meaningful business relationships and sales. With more than 464 million users worldwide, LinkedIn provides unlimited networking and business-building opportunities. Widely considered to be a guru of LinkedIn, Terry has trained more than 6,200 business owners and leaders across the nation how to create a unique online brand that gets results. His inspiring LinkedIn training programs focus on branding, keyword optimization, and social selling strategies that help his customers tap into the world of social media to get more prospects, leads, and clients. In his presentation, Terry will show how to use LinkedIn to take advantage of the immense opportunities this powerful platform offers as a personal branding and marketing tool to achieve your business goals.

    Monday / January 13
    11:00 AM — 12:00 PM

    Room 211

  • Session 3008 | Raise Your Standards, Improve Your Performance

    Track: Professional & Business Development

    Speaker | Jacqueline Hayes

    Everyone wants to work with high performers. High-performing employees tend to be valuable assets to their teams and companies. Learn five powerful things you can do to raise your work standards and improve your performance.

    Monday / January 13
    11:00 AM — 12:00 PM

    Room 210

  • Session 3009 | The One Hour Strategic Plan

    Track: Sales & Marketing

    Speaker | John Kennedy

    John Kennedy is a highly sought-after strategic planning expert in the tour and travel industry. His facilitation and approach to vision, values, and volition have had a profound impact on companies worldwide, and he is bringing his toolbox to Omaha.

    Monday / January 13
    11:00 AM — 12:00 PM

    Room 209

  • Session 3010 | Seatbelt Maintenance Working Group Meeting

    Track: Motorcoach Safety

    Speaker | Amaya and OEM Panel

    Now that we are a few years in to seatbelts being required on motorcoaches, let's take some time to review our performance to date and best practices when it comes to maintaining the seat belt safety system. We'll also talk about preventative maintenance practices and common breakdowns.

    Monday / January 13
    11:00 AM — 12:00 PM

    Room 206

  • Session 3011 | FMCSA Portal 101: Data Qs & Crash Preventability Challenges

    Track: Motorcoach Regulatory & Compliance

    Speaker | Rocky Bewley and Stephanie LaPine

    The FMCSA crash preventability program determines and displays the preventability of certain crash types, allowing motor carriers the opportunity to remove non-preventable crashes from their safety records. Since August 2017, FMCSA has reviewed more than 15,000 crashes submitted by truck and bus companies. Approximately 94% have been found to be not preventable by the motor carrier or commercial driver. Find out how you can challenge recent collisions using the DataQs process!

    Monday / January 13
    11:00 AM — 12:00 PM

    Room 207

  • Session 3012 | Introducing the SYTA Motorcoach Vendor Safety Assessment

    Track: Motorcoach Innovations

    Speaker | Michael Bowers

    ABA and the Bus Industry Safety Council have recommended that tour operators and travel planners visit the facilities of their motorcoach operator partnerss to learn more about their operations, driving rules and regulatory requirements. The assessment program requires an on-site visit to the motorcoach operators place of business prior to booking a trip. Find out what SYTA recommends operators look at during these site visits and how motorcoach operators can make a good impression on their customers.

    Monday / January 13
    11:00 AM — 12:00 PM

    Room 202

  • Session 3013 | Solving the $20,000 Question: Limiting Engine-related Pollution Control Breakdowns

    Track: Motorcoach Maintenance & Operations

    Speaker | Louis Hotard

    There is a lot for operators to consider before they buy or implement aftermarket components for essential safety systems. Learn more about the performance thresholds for aftermarket equipment, before you make your next purchase. In addition, take home a few tips on how better to maintain your in-use equipment to improve efficiency.

    Monday / January 13
    11:00 AM — 12:00 PM

    Room 208

  • Just a Bite of Profit from These Trends Influencing Group Travel

    Track: Education Bites

    Speaker | Jeff Gayduk, Premier Travel Media

    In 2016, Leisure Group Travel began benchmarking the group travel industry with an annual Group Intentions survey. In effort to gain insight into those trends that are shaping the market, the magazine polled readers to learn more about their business practices and trends.

    Armed with four years of data, publisher Jeff Gayduk explores booking trends, group sizes, destinations and customer base while providing guidance on how the tourism sector can stay ahead of the curve.

    Monday / January 13
    03:00 PM — 03:30 PM

    Education Bites Area on Networking Floor

  • Session 3014 | Taming the E-mail Beast for MS Outlook Users: Key Strategies for Managing E-mail Overload Using Outlook

    Track: Technology

    Speaker | Randall Dean

    Every day, managers and professionals are getting buried under a continuous stream of both useful and useless email. Without a system for getting control of “the beast,” professionals spend much of their work (and personal) time spinning their wheels and feeling highly unsatisfied. Randy Dean, MBA, author of the Amazon bestseller, Taming the Email Beast, shares strategies for effective email management, organization, and prioritization (with this program featuring live demos specifically in MS Outlook) that have helped thousands of business professionals regain control and sanity with their email activities. Enhance your productivity and efficiency with email today, and walk away with useful tips and techniques!

    Monday / January 13
    03:00 PM — 04:00 PM

    Room 211

  • Session 3015 | Zap the Gap Generational Differences Reexamined

    Track: Professional & Business Development

    Speaker | Meagan Johnson

    For the first time in history, five distinct generations—Traditionals, Boomers, Xers, Millennials and iGen (aka “Linksters”)—are working side by side. With differing values and seemingly incompatible views on how the workplace should function, these generations can stir up conflict, turnover, lack of engagement, and frustration. Meagan teaches how each generation developed its values (or “signposts”), and how these creep into the workplace. Each generation holds fast to its signposts, so it’s important to understand and respect them—they are critical to bringing out the best in everyone! This program provides specific approaches to help frustrated managers, employees, and coworkers build a bridge to boost employee morale, performance, and retention. Audiences will learn that success results from finding common ground and building on generational strengths. Meagan’s strategy for success is not thinking about how people are different, but thinking about how people are the same.

    Monday / January 13
    03:00 PM — 04:00 PM

    Room 210

  • Session 3016 | Becoming the #1 Choice in a Crowded Market

    Track: Sales & Marketing

    Speaker | Gerry Obrion

    Customers are interested in your “why,” but they BUY your BECAUSE. Gerry teaches a powerful framework of influence to get your customers to choose you vs. all the other options. Learn the powerful strategy that elevates your company out of the sea of sameness and makes you the No. 1 choice.

    Monday / January 13
    03:00 PM — 04:00 PM

    Room 209

  • Session 3017 | New Safety Directors & Refreshers: Driver Monitoring, HOS Review, Exemptions & Remedial Training

    Track: Motorcoach Safety

    Speaker | Keith Johnson

    This is another offering in a new series of sessions, specially designed for brand new fleet managers, safety directors, transportation professionals and even company owners. This session should help you understand the basics of what goes into a monitoring driver performance, compliance with the hours of service and how to conduct remedial driver training for your existing drivers. After this session, you should be well on your way to being more in control of your operations.

    Monday / January 13
    03:00 PM — 04:00 PM

    Room 206

  • Session 3018 | FMCSA Update

    Track: Motorcoach Regulatory & Compliance

    Speaker | Loretta Bitner

    In this session, get a sense of what new regulations the Agency has put in place for 2020 and get an opportunity to directly address our regulators as they set out the top priorities for the Agency in the coming year. So many items to review, from the implementation of the Electronic Logging Devices, the evolution of the lease and interchange rule to the emergence of autonomous vehicles. Stay up to date on the future direction of our industry’s enforcement. 

    Monday / January 13
    03:00 PM — 04:00 PM

    Room 207

  • Session 3019 | Changing Viewpoint, How the Evolution of Electronic Camera-based Mirror Systems Change the Way We See Things

    Track: Motorcoach Maintenance & Operations

    Panel

    Rear-view mirrors have been required on buses since the late 1970s. Now, through there are efforts underway to update and modernize the Federal Motor Vehicle Safety Standards (FMVSS) and FMVSS 111 (rear visibility) to allow for the introduction of camera-based systems to aid in driver visibilty of the road. Find out how these systems work, how to maintain them and how close they are to being introduced into operational service on motorcoaches.

    Monday / January 13
    03:00 PM — 04:00 PM

    Room 208

  • Just of Bite of ABA Media

    Track: Education Bites

    Speaker | YGS

    Join us for a quick overview of the customizable opportunities available in 2020. We all need to make wise investment decisions—those that make sense for the future health of our organizations. Supporting ABA’s publications is a win-win for all: Our readers benefit from the useful content, as well as messages from our advertisers; ABA members benefit from the programs made possible with advertising dollars, and most importantly, you benefit from the exposure to the decision-makers who will bring you business.

    Monday / January 13
    04:30 PM — 04:44 PM

    Education Bites Area on Networking Floor

  • Session 3020 | Online Reputation Management

    Track: Technology

    Speaker | Joel Felcher

    Join Joel Felcher from TripAdvisor Experiences to learn about trends, patterns, tips, and tricks behind online reviews. This session will illustrate how businesses can better leverage their hard-earned reviews to manage their reputations and drive awareness.

    Monday / January 13
    04:30 PM — 05:30 PM

    Room 211

  • Session 3021 | Culture of Excellence

    Track: Professional & Business Development

    Speaker | Jacqueline Hayes

    A culture of excellence is created when a group of people have shared values and a shared vision. They are intrinsically motivated and committed to the vision. Most teams lack the understanding, tools, and methods to enable diverse people to work together collaboratively and creatively with a standard of excellence. This session will inspire you and your group.

    Monday / January 13
    04:30 PM — 05:30 PM

    Room 210

  • Session 3022 | The Fundamentals of Destination Storytelling

    Track: Sales & Marketing

    Speaker | Doug Motel

    All marketing is essentially just storytelling—you are spinning an engaging yarn about your destination business. From social media posts and videos to press releases and blogs, your job as a marketer is to grab us in the same way that a “Once upon a time” grabbed us as children. This seminar will send you away with new tools for successfully communicating (and selling) what makes your business unique.

    Monday / January 13
    04:30 PM — 05:30 PM

    Room 209

  • Session 3023 | BusMARC Roundtables

    Track: Motorcoach Maintenance & Operations

    Panel

    BusMARC roundtables are an opportunity to sample a number of topics in a short period of time. With our rotating, participate in 1 or up to 4 short seminars that focus on common maintenance problems and best practices or emerging technologies. Take these conversations back to your garage/shop and workshop additional solutions for future BusMARC meetings.

    Monday / January 13
    04:30 PM — 05:30 PM

    Room 208

  • Just a Bite of Reputation Management

    Track: Education Bites

    Speaker | Melanie Hinton

    Do you know what your reputation is out there?  You should!  Melanie Hinton shares tips and tricks on how to be your best digital foot forward.

    Monday / January 13
    05:15 PM — 05:29 PM

    Education Bites Area on Networking Floor

  • Just a Bite of Playing the Game of 2020

    Track: Education Bites

    Speaker | Doug Motel

    This event focuses on imagining and creating the year of your dreams! Each attendee will receive valuable tools for “completing” 2019 and moving forward into the new year with a fresh, open mind. Areas of exploration include relationships and career.

    Tuesday / January 14
    09:00 AM — 09:14 AM

    Education Bites Area on Networking Floor

  • Session 4001 | How Technology Can Help Small Business Deliver a Better Customer Experience

    Track: Technology

    Speaker | Barry Moltz

    People no longer want to buy products; they want experiences—and to form relationships with the companies with which they do business. Technology used to give large companies the advantage in this area. Barry demonstrates how new cloud applications can now give small businesses the same power on a fraction of the budget.

    Tuesday / January 14
    09:30 AM — 10:30 AM

    Room 211

  • Session 4002 | Zap the Gap Generational Differences Reexamined

    Track: Professional & Business Development

    Speaker | Meagan Johnson

    For the first time in history, five distinct generations—Traditionals, Boomers, Xers, Millennials and iGen (aka “Linksters”) are working side by side. With differing values and seemingly incompatible views on how the workplace should function, these generations can stir up conflict, turnover, lack of engagement, and frustration. Meagan Johnson teaches how each generation developed its values (or “signposts”), and how these creep into the workplace. Each generation holds fast to its signposts, so it’s important to understand and respect them—they are critical to bringing out the best in everyone! This program provides specific approaches to help frustrated managers, employees, and coworkers build a bridge to boost employee morale, performance, and retention. Audiences will learn that success results from finding common ground and building on generational strengths. Meagan’s strategy for success is not thinking about how people are different, but thinking about how people are the same.

    Tuesday / January 14
    09:30 AM — 10:30 AM

    Room 210

  • Session 4003 | Online Reputation Management

    Track: Sales & Marketing

    Speaker | Joel Felcher

    Join Joel Felcher from TripAdvisor Experiences to learn about trends, patterns, tips, and tricks behind online reviews. This session will illustrate how businesses can better leverage their hard-earned reviews to manage their reputations and drive awareness.

    Tuesday / January 14
    09:30 AM — 10:30 AM

    Room 209

  • Just a Bite of Business Continuity Planning

    Track: Education Bites

    Speaker | William Caldwell

    Business continuity planning is the process of creating a system of prevention and recovery from potential threats to a company. The plan ensures that personnel and assets are protected and are able to function quickly in the event of unexpected situations. Most companies have a Crisis Management Plan in place, documenting how to handle crisis situations. This seminar will focus on why a business continuity plan is different. Business continuity planning focuses on how to keep your business moving forward when faced with situations such as a fire in your office building, multiple staff absences due to an unexpected virus, weather that shuts down access to your office, vandalism to a good portion of your fleet, and unexpected financial situations. As an additional bonus, changes in the current tax law that affect business owners will be shared, as well as tax implications to consider should your business suffer a loss due to an unexpected event. This eye-opening session is one not to miss! Presented by William J. Caldwell, CPA, tax and business consultant to the tourism industry, it takes the serious topic of business continuity planning and tax planning and makes it enjoyable to understand. Attendees will walk away with ideas and tools that can be immediately implemented in their businesses.

    Tuesday / January 14
    10:00 AM — 10:14 AM

    Education Bites Area on Networking Floor

  • Just a Bite of Hacking/Cyber Security

    Track: Education Bites

    Speaker | Chris Sullivan

    Digital transformation (DX) enabled by emerging technology has changed everything. Data-driven processes radically improve speed, efficiency, and efficacy. The “network effect” makes new business models possible. But new technologies, operating models, and opportunities also bring unknown risks. This session will present a simple framework for companies and individuals to understand and manage cyber risks. It will explain how to assess real, regulatory, and legal risk, and how that can be used to make clear business decisions when investing time and money in information security.

    Tuesday / January 14
    11:00 AM — 11:30 AM

    Education Bites Area on Networking Floor

  • Session 4004 | YouTube Tourism Marketing

    Track: Technology

    Speaker | Susan Sweeney

    If a picture is worth 1,000 words, a video is worth exponentially more. In this session, Susan Sweeney, internet marketing expert and the author of eight internet marketing books including 101 Ways to Promote Your Web Site and Social Media for Business will show you how to maximize your YouTube channel—from the cover to the trailer video, YouTube SEO, playlists, and much more.

    Tuesday / January 14
    11:00 AM — 12:00 PM

    Room 211

  • Session 4005 | Business Continuity Planning

    Track: Professional & Business Development

    Speaker | William Caldwell

    Business continuity planning is the process of creating a system of prevention and recovery from potential threats to a company. The plan ensures that personnel and assets are protected and are able to function quickly in the event of unexpected situations. Most companies have a Crisis Management Plan in place, documenting how to handle crisis situations. This seminar will focus on why a business continuity plan is different than a crisis management plan. Business continuity planning focuses on how to keep your business moving forward when faced with situations such as a fire in your office building, multiple staff absences due to an unexpected virus, weather that shuts down access to your office, vandalism to a good portion of your fleet, and unexpected financial situations. As an additional bonus, changes in the current tax law that affect business owners will be shared, as well as tax implications to consider should your business suffer a loss due to an unexpected event. This eye-opening session is one not to miss! Presented by William J. Caldwell, CPA, tax and business consultant to the tourism industry, it takes the serious topic of business continuity planning and tax planning and makes it enjoyable to understand. Attendees will walk away with ideas and tools that can be immediately implemented in their businesses.

    Tuesday / January 14
    11:00 AM — 12:00 PM

    Room 210

  • Session 4006 | "Must Have" Tools for Easier Social Media

    Track: Sales & Marketing

    Speaker | Doug Motel

    Looking to make your social media experience less painful? Doug collects tools for making Facebook, Instagram, YouTube, and other platforms work faster and smarter. He will share his toolbox of apps and websites that are easy to use, time-saving, fun, and FREE, and take you through them step-by-step!

    Tuesday / January 14
    11:00 AM — 12:00 PM

    Room 209

  • Just a Bite of Fresh Ideas for Moving a Lead to a Customer

    Track: Education Bites

    Speaker | Dave Bodle, Premier Travel Media

    You’ve invested sales and marketing dollars to fill your sales funnel with leads. Last year at ABA Marketplace in Charlotte, Dave’s ABA Bite introduced “5 Tips for Moving a Lead to a Sale.”  That was only the tip of the iceberg. In Omaha we’ll freshen up our approach and introduce some new methods that are guaranteed to enhance your sales strategy.

    Tuesday / January 14
    03:00 PM — 03:30 PM

    Education Bites Area on Networking Floor

  • Session 4007 | Hacking/Cyber Security

    Track: Technology

    Speaker | Chris Sullivan

    Digital transformation (DX) enabled by emerging technology has changed everything. Data-driven processes radically improve speed, efficiency, and efficacy. The “network effect” makes new business models possible. But new technologies, operating models, and opportunities also bring unknown risks. This session will present a simple framework for companies and individuals to understand and manage cyber risks. It will explain how to assess real, regulatory, and legal risk, and how it can be used to make clear business decisions when investing time and money in information security.

    Tuesday / January 14
    03:00 PM — 04:00 PM

    Room 211

  • Session 4008 | Small Business Hacks: 25 Shortcuts for Your Success

    Track: Professional & Business Development

    Speaker | Barry Moltz

    Running a small business is hard and confusing. Most entrepreneurs start a company to solve a problem and just want to focus on doing only that with customers. Unfortunately, managing all the other parts in a business and people “gets in the way.” This is a high-speed presentation that will rapidly go through the best 25 tips, tricks, and workarounds for anyone in a small business to use to accomplish critical tasks in seven steps or less.

    Tuesday / January 14
    03:00 PM — 04:00 PM

    Room 210

  • Session 4009 | The 7 Essential Strategies for Tourism Marketing Success

    Track: Sales & Marketing

    Speaker | Susan Sweeney

    82% of businesses do not have a documented marketing strategy. There are actually seven essential strategies you must have to ensure marketing success. In this session, Susan Sweeney, author of eight books on internet marketing including 101 Ways to Promote Your Web Site and Social Media for Business, will walk you step-by-step through the seven strategies using plain English. Leave with immediately implementable techniques you can use to develop strategies for your marketing success. This session is a must for all tourism business owners who want to know what it takes to ensure marketing success.

    Tuesday / January 14
    03:00 PM — 04:00 PM

    Room 209

  • Just a Bite of International Tour Management Institute

    Track: Education Bites

    An overview of the ITMI Signature one-day Customer Service Training Course to give your drivers the tools and skills they need to provide an extra level of service to your company’s passengers and suppliers. 

    Tuesday / January 14
    04:30 PM — 04:44 PM

    Education Bites Area on Networking Floor