Registration

Secure Your Spot in Calgary

Marketplace 2027 runs February 6 through 9 at the BMO Centre in Calgary. Find where you fit and register through the portal. Early bird pricing ends September 15.

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Explore Sponsor and Exhibitor opportunities.

Sponsorship Levels Exhibitor Options

Built Around How You Do Business

Select your business or role below to see your options and pricing.

Buyer Appointment Delegate — $0
Full ABA Marketplace access with a booth, Business Floor presence, and up to 150 pre-scheduled one-to-one buyer appointments.
Requirements:

  • Must attend all scheduled business sessions (Sunday–Tuesday)
  • Must complete your company profile before requesting appointments
  • Unlimited delegates per company

Buyer Rotation Delegate — $0
Bring one additional team member to share booth time and help with appointments. They will not have a separate appointment schedule.

ELIGIBILITY
Your company must:

  • Plan or operate group tours or charters
  • Produce at least 24 itineraries per year
  • Have been in business at least 2 years
  • Make purchasing decisions for tour components
  • Schedule trips and purchase travel products outside of their business area 
  • Be able to provide new business and customers to ABA travel and equipment industry members 
  • Have the attending representative actually develop, plan, or operate tours or a motorcoach company 
  • Be a reputable firm with a knowledgeable staff that suppliers work with on a regular basis 
  • ABA may request company history, a list of memberships, and tour itineraries to confirm eligibility.

Tour operators who do not meet buyer qualifications will be invoiced $445 USD.

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Bus or Tour Operator Representative — $295 Early Bird / $445 Regular
Attend education sessions, networking events, council meetings, and industry programming. No appointment access. Unlimited per company. No membership required.

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Appointment Delegate Members — $1,845 Early Bird / $1,995 Regular
Non-Members — $2,295 Early Bird / $2,445 Regular
54 appointment slots per delegate. Sellers move booth-to-booth on the Business Floor for their meetings.

HOW MANY DELEGATES?

  • One (1) Appointment Delegate available to all registered companies
  • Two (2) if your company received 32+ Buyer requests at Marketplace 2026
  • Three (3) if your company received 64+ Buyer requests at Marketplace 2026

First-time attendees and companies that did not attend Marketplace 2026 may register one (1) Appointment Delegate.

Appointment Sharing Delegate Members — $1,845 Early Bird / $1,995 Regular
Non-Members — $2,295 Early Bird / $2,445 Regular

Attend without your own appointment schedule. Access the Business Floor, sessions, and networking. Join meetings with your company’s Appointment Delegate. Cannot schedule or receive their own appointments. Unlimited per company.

ELIGIBLE SELLER TYPES
Destination Marketing Organizations (DMOs) · Lodging · Attractions & Experiences · Receptive Operators · Charter Operators · Allied Associations

Interested in Networking Floor presence? Booth benefits are available through sponsorship at qualifying levels.

Interested in Networking Floor presence? Booth benefits are available through sponsorship at qualifying levels. See Sponsorship Opportunities

Not an ABA member? Join Now and Register at the Member Rate

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10′ × 10′ Booth Members — $5,840 / Non-members: $6,590
Includes 2 exhibitor registrations, carpet, one table with two chairs.

10′ × 20′ Booth Members — $8,885 / Non-members: $9,635
Includes 3 exhibitor registrations, carpet, one table with two chairs.

20′ × 60′ Coach Exhibit (One Coach) Members — $10,975 / Non-members: $11,725
Includes 5 registrations and carpet.

30′ × 60′ Coach Exhibit (One Coach) Members — $13,475 / Non-members: $14,225
Includes 5 registrations and carpet.

50′ × 50′ Coach Exhibit (Two Coaches) Members — $18,450 / Non-members: $19,200 Includes 10 registrations and carpet.

Additional Exhibitor Representative — $1,045 per person
Available for additional supplier representatives from companies exhibiting on the Networking Floor.

Non-Exhibiting Associate Representative Members — $1,395 / Non-members: $2,145
Suppliers attending without exhibit space.

ELIGIBILITY
Available to ABA associate member categories: bus manufacturers, hardware suppliers, and service suppliers. All exhibits are located on the Marketplace Networking Floor. Booth placement is assigned by ABA based on booth size, purchase date, and exhibitor requests.

Destinations, attractions, and lodging cannot purchase booth space directly. Booth benefits are available through sponsorship at qualifying levels. See Sponsorship Opportunities

Not an ABA member? Join Now and Register at the Member Rate

Register Now

Allied Association Representative — $0
Staff from state, provincial, regional, or affiliated industry associations. No Business Floor or appointment access.

Government Representative — $0
Government agency staff. No Business Floor or appointment access.

Media — $0
Approved local, national, international, and industry media.

Speaker — $0
Invited breakout session speakers.

Board Member — $0
Current ABA Board of Directors members.

VIP Representative — $0
Invited ABA guests.

Guest — $895
Social and meal functions only. May not conduct business or be employed by ABA member companies.

Travel Executive Day Pass — $0 Saturday / $300 per additional day
For ABA member CEOs, Presidents, and General Managers. No Business Floor access. ABA approval required.

Sponsor Booth Representative — $0 sponsored day or Saturday / $1,045 full week Representatives of contracted Marketplace sponsors.

Associate Exhibitor Representative — $1,045
Additional representatives from supplier companies exhibiting on the Networking Floor.

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Important Dates

Mark Your Calendar

  • Aug. 5

    Tour Registration Opens

  • Sep. 15

    Early-Bird Registration Ends

  • Sep. 22

    Research Databases Open

  • Oct. 6

    Appointment Requests Start

  • Jan. 5

    Appointment Requests Due

  • Jan. 15

    Appointment Schedules Live

Once Registered

Here’s What’s Next

Access My Marketplace Passport

Complete your profile, manage appointment requests, review your schedule, and keep your Marketplace details in one place. The more complete your profile, the stronger your appointment matches.

My Marketplace Passport

Review the Schedule

Explore the full Calgary schedule, including appointments, education sessions, Networking Floor hours, receptions, meals, and special events. Start mapping out how you’ll spend your week.

Review Schedule

Plan Your Visit

Book your hotel, review travel details, check border requirements, and get ready for February in Calgary. Everything you need to make the trip smooth before you arrive.

Plan Your Visit

Registration

Terms & Conditions

Review the full Marketplace 2027 terms and conditions including cancellation, transfer, and refund policies.

  • All registration forms must be returned as soon as possible for organizations to be eligible for appointments. Registration forms will be processed on a first-come, first-served basis; as registrations are confirmed for Appointment-taker status and sessions fill, pending registrations will be wait-listed for appointments.  Appointment-taker delegates must be registered no later than January 5, 2027 in order to be included in the prescheduled appointment process.
  • Individual registration fees include business sessions with appointment scheduling (Appointment-taker delegates only), education sessions and all meal/social functions as listed on the website. Fees do not include housing or transportation to the site of ABA’s Marketplace. No single event tickets are available.
  • All delegates must be representatives of member companies/organizations whose outstanding monies due ABA or its agents have been paid in full. Membership dues for 2026-27 must be paid to participate in ABA’s Marketplace 2027 at the member rate.
  • To qualify for early-bird registrations, all registration invoices must be registered by September 15, 2026. Regardless of registration date, payment will be required within 30 days of invoice.
  • All delegates must be at least eighteen (18) years of age. No one under 18 years of age is permitted at any function, including the Networking and Business Floors without prior consent.
  • Name badges are required for participation in all events. Admittance to any function requires the appropriate badge. Badges may NOT be transferred, exchanged or shared. Badges may not be altered or defaced in any way. Violators are subject to badge confiscation. There is a $100 replacement fee for a lost badge.
  • Requests for delegate name changes and additions must be made in writing or through the online registration system.
  • No displays, banners, pictures, booth decorations or giveaways of any kind will be permitted without written consent from ABA. Acceptable presentations may include presentation notebooks, profile sheets, a limited number of brochures, self-contained device with headsets.
  • Hosted functions will be available only to companies registered for ABA’s Marketplace and must be operated within the guidelines set by ABA. Hospitality functions and any other function, gift or service involving delegates will not be permitted during ABA’s Marketplace without written approval from ABA. No food, beverage or gift shall be sold or distributed other than through ABA designated sponsors.
  • Delegate agrees to indemnify and hold harmless ABA against all claims of damages, losses and charges of any kind, including but not limited to personal injury or illness, resulting from participation in ABA’s Marketplace.
  • ABA is not liable for any financial losses or loss of property resulting from participation in ABA’s Marketplace.
  • All delegates must comply with all ABA policies at all functions. ABA Policy prohibits harassment or discrimination so that ABA may maintain a pleasant working environment for its employees and members, free of any intimidation or hostility. Any violation of this policy will be addressed immediately and may result in termination of attendance privileges.
  • The dress code for the event is business casual. Costumes and jeans are not permitted on the Business floor.
  • Any photographs or film coverage of delegates by ABA, during ABA’s Marketplace may be used at the discretion of the American Bus Association in future publications or videos.
  • No alcohol is permitted on the Business Floor during appointment times.
  • No refunds will be issued if a participant fails to obtain a valid passport or is denied entry into Canada for any reason. 
  • In the event that Marketplace is cancelled due to circumstances beyond the control of ABA, such as Acts of God, war, acts of terrorism, government regulations or orders, disaster, strikes, civil disorder, curtailment of transportation facilities, or pandemics, to the extent that it makes it illegal, impossible or impracticable for ABA to provide the Marketplace event, ABA reserves the right to offer a full or partial refund of funds paid, depending on the circumstances of the cancellation, or to apply the funds paid to a future Marketplace event.
  • Cancellation requests must be written and will be sent a cancellation verification via email which must be responded to via email by a company representative.  When the cancellation verification is received by ABA the registration will be cancelled and a cancellation confirmation will be sent to the delegate. Appointments, the Marketplace Passport and Marketplace services are no longer available to cancelled delegates.
  • No refunds will be given for onsite cancellations, late arrivals, unused services, unattended events, or early departure.  It is your responsibility to submit your cancellation request early enough so that it is received in the ABA office by the below dates.  
  • Cancellation between April 7– September 15, 2026 | No Cancellation Fee
  • Cancellation September 16, 2026 – January 5, 2027 | A 50% refund will be granted.  If registration fee has not been paid, the company will be responsible for the 50% payment.
  • No refunds will be granted after January 5, 2027.  If registration fee has not been paid, the company will be responsible for 100% of payment.

View Full Terms & Conditions

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