Sponsorship

Become a Sponsor

Marketplace attendees arrive with budgets and itineraries to fill. Sponsorship puts your brand where purchasing decisions are being made.

Why Sponsor?

Get in Front of Decision-Makers in Bus & Group Travel

Sponsorship Guide

Increase visibility

Put your brand front and center with high-visibility exposure across the app, Wi-Fi, and key event touchpoints.

Drive engagement

Place your brand where attendees gather, showing up in the moments that spark connection, conversation, and business.

Stay in front of buyers

Extend your presence beyond Marketplace through the directory, appointment experience, and post-event outreach.

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The companies powering Marketplace 2027

Sponsorship opportunities

Find the Right Opportunity for Your Brand

Every opportunity below belongs to a sponsorship level. Browse, find your fit, and see the full set of benefits that come with it.

Become a Sponsor

The highest tier of Marketplace sponsorship, including custom booth space on the Networking Floor and our full suite of visibility, recognition, and advertising benefits.

Opportunities

$65,000 — All-Delegate Lunch (Available Sunday, Monday, or Tuesday via sole or co-sponsorship; + Cost of AV and Meals)

$57,500 — Operator Breakfast (Available Sunday or Monday via sole or co-sponsorship)

$20,000

  • Charging Lounge
  • Opening Ceremony Keynote
  • Operator Booth Signs
  • Registration Booth

$15,000

  • Convention Center WiFi
  • Hotel Key Cards
  • Super Floor Lounge

$5,500 — Operator Reception (+ Cost of Reception)

Benefits Included

  • Custom booth space on the Networking Floor
  • Email blast before & after Marketplace
  • Social media posting
  • Sponsor logo on buses.org with hyperlink
  • Listing in Marketplace Sponsor Directory
  • Listing on ABA Online Directory
  • Listing on Marketplace mobile app
  • Listing on appointment clock (non-appointment times)
  • Dedicated networking time on Networking Floor
  • Sponsor ribbon
  • Recognition in Marketplace Dispatch post-Marketplace
  • Contact info for all Marketplace buyers
  • Listing in wrap-up Marketplace Monthly
  • Listing in Destinations magazine, post-event issue
  • 25% off rate card for one ad in Destinations magazine
  • Buy 2, get 1 free sponsored social advertising
  • Discounted booth rep registration fees

A premium tier featuring a 10×20′ booth on the Networking Floor and broad on-site and digital visibility across high-traffic Marketplace touchpoints.

Opportunities

$10,000

  • Appointment Clock Video
  • Business Floor Aisle Stickers
  • Networking Floor Aisle Stickers
  • Year-Round Webinar Series

9,000 — Registration Badges & Card Holders

$8,500

  • Business Floor Charging Stations
  • Business Floor Worktables & Stools
  • Marketplace Monthly e-Newsletter Series
  • Marketplace Delegate Depot
  • Marketplace Online Registration
  • Marketplace Passport
  • Networking Floor Worktables & Stools

$7,500

  • Coat Check
  • Education Bites Screen Area

$6,500

  • Headshot Booth (+ Cost of Photographer/Equipment)
  • Networking Floor Reception
  • Operator Appointment Booklet Advertising
  • Operator Shipping Boxes (+ Cost of Boxes/Tape)
  • Tuesday All-Delegate Breakfast

$5,500

  • ABA Board of Directors Breakfast
  • ABA Board of Directors Meeting
  • Business Floor Refreshments (+ Cost of Beverages)
  • Directory of Participants Advertising
  • Floor Lounge
  • Foundation Afterglow
  • Operator Mailboxes (+ Cost of Mailboxes)
  • Registration Bags (+ Cost of Bags)


Benefits Included

  • 10×20′ booth space on the Networking Floor
  • Social media posting
  • Sponsor logo on buses.org with hyperlink
  • Listing in Marketplace Sponsor Directory
  • Listing on ABA Online Directory
  • Listing on Marketplace mobile app
  • Listing on appointment clock (non-appointment times)
  • Dedicated networking time on Networking Floor
  • Sponsor ribbon
  • Recognition in Marketplace Dispatch post-Marketplace
  • Contact info for all Marketplace buyers
  • Listing in wrap-up Marketplace Monthly
  • Listing in Destinations magazine, post-event issue
  • 25% off rate card for one ad in Destinations magazine
  • Buy 2, get 1 free sponsored social advertising
  • Discounted booth rep registration fees

A mid-tier sponsorship including a 10×10′ booth on the Networking Floor and strong post-event recognition.

Opportunities

$4,500

  • Appointment Clock Logo
  • Education Speaker
  • Daily Education Refreshments (per day)
  • Digital Photo Screen Display (per side)
  • Marketplace App Logo

$3,500

  • Business Floor Recovery Station (+ Cost of Items)
  • Operator Chair Pads (+ Cost of Pads)
  • Operator Gift (+ Cost of Gift)
  • Operator Profile Binder (+ Cost of Binders/Tabs)
  • Restroom Branding (+ Cost of Items/Signage)


Benefits Included

  • 10×10′ booth space on the Networking Floor
  • Sponsor logo on buses.org with hyperlink
  • Listing in Marketplace Sponsor Directory
  • Listing on ABA Online Directory
  • Listing on Marketplace mobile app
  • Listing on appointment clock (non-appointment times)
  • Dedicated networking time on Networking Floor
  • Sponsor ribbon
  • Recognition in Marketplace Dispatch post-Marketplace
  • Contact info for all Marketplace buyers
  • Listing in wrap-up Marketplace Monthly
  • Listing in Destinations magazine, post-event issue
  • 25% off rate card for one ad in Destinations magazine
  • Buy 2, get 1 free sponsored social advertising
  • Discounted booth rep registration fees

An entry-level tier that delivers core visibility and post-event recognition at an accessible price point.

Opportunities

$1,500

  • Delegate Depot Supply Caddies
  • Name Badge Ribbons
  • Operator Gift Delivered (+ Cost of Gift)

$550 — Volunteer Prizes

Benefits Included

  • Sponsor logo on buses.org with hyperlink
  • Listing in Marketplace Sponsor Directory
  • Listing on ABA Online Directory
  • Listing on Marketplace mobile app
  • Listing on appointment clock (non-appointment times)
  • Sponsor ribbon
  • Recognition in Marketplace Dispatch post-Marketplace
  • Contact info for all Marketplace buyers
  • Listing in wrap-up Marketplace Monthly
  • Listing in Destinations magazine, post-event issue
  • 25% off rate card for one ad in Destinations magazine
  • Buy 2, get 1 free sponsored social advertising

Ready to sponsor?

Become a Sponsor

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Register Today

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