February 6th
Education & Sightseeing
Morning seminars and Calgary sightseeing tours open the week.
Opening Events
Marketplace begins with the ribbon cutting, Networking Floor Reception, and Operator Reception.
Experience
The Industry
Gathers Here
North America’s Leading Bus & Group Travel Business Event
Four Days. A year of momentum.
February 7th
Appointments Begin
DMO and receptive appointment sessions begin, alongside education and Bus Industry Safety Council programming.
Industry & Networking Events
The All-Delegate Lunch features the State of the Industry, followed by the All-Delegate Evening Event.
February 8th
Appointments Continue
Lodging, attraction, associate, and allied appointment sessions continue with education and BusMARC programming.
Policy & Evening Events
Travel, tourism, and transportation policy meetings lead into Dine Around Calgary and the Foundation Afterglow.
February 9th
Final Appointments
Closing lodging, attraction, associate, and allied sessions wrap up the appointment program.
Awards & Closing Reception
The All-Delegate Awards Lunch and Annual Meeting lead into the Closing Reception.
Appointments
Every appointment at Marketplace is scheduled in advance and matched to your business. Operators meet the destinations, suppliers, and partners ready to do business with them — and walk away with deals in motion.
Educational Sessions
Get sharper on safety, sales, operations, and technology. 50+ sessions designed for delegates who need tools they can use the week they get home.
- Sales & Marketing
- Leadership & Management
- Workforce Development
- Safety & Operations
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Events & Experiences
When the sessions end, the business doesn’t stop. Receptions, dinners, tours, and entertainment create the rooms where Bus & Group Travel’s relationships are built and renewed.
- Meals & Receptions
- Entertainment
- FAM + Sightseeing Tours
- Industry Gatherings
Industry Briefings
Get ahead of what’s shaping Bus & Group Travel. From policy updates to council meetings to the BusPAC reception, Marketplace is where the industry’s decisions get made — and where members get the briefings that shape the year ahead.
- Policy Updates
- Council Meetings
- Bus PAC
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Networking Floor
Hundreds of destinations, travel partners, suppliers, and manufacturers gather alongside ABA Avenue and the Foundation’s fundraising events. Walk the floor and connect with the businesses shaping group travel this year and next.
- Engaging Exhibits
- Sponsor Activations
- ABA Avenue
- Foundation Fundraisers
