Meal Function

Sunday All-Delegate Lunch: State of the Motorcoach and Group Travel Industry 

Sponsored by Norwegian Cruise Line

  • Feb 07, 2027 12:16 pm MST
  • Champions Ballroom

Kick-off Marketplace with a lunch where Fred Ferguson will deliver ABA’s State of the Industry address, covering the economic, regulatory and competitive forces shaping motorcoach and group travel. The FMCSA Administrator Derek Barrs will follow with remarks on the intersection of safety, regulation and a healthy travel economy.And then sit back and enjoy the entertainment brought straight from the seas to the mountains of Calgary with Norwegian Cruise Line.

About the Keynote Address

“Safety isn’t just a priority for bus operators. It’s the foundation of every tour and every travel experience. It matters to the company transporting passengers, the tour operator planning the itinerary, and the destination welcoming visitors,” said Fred Ferguson, President and CEO of the ABA. “By bringing Administrator Barrs and transportation leaders together with the broader travel industry at Marketplace, we’re making safety a shared priority. When we work together to protect travelers and strengthen public confidence, the entire travel and tourism industry benefits.”