Housing and FAM/Sightseeing Tours to Open this Summer.

Refreshment Sponsor: Busbud

NBTA Members Only

Refreshment Sponsor: Trailways.com

Separate Registration Required

Platinum Level Sponsor
Motor Coach Industries
Prevost

Gold Level Sponsor
New England Coach
TCS, Polynesian Adventure, Royal Coach

Silver Level Sponsor
Lamoille Valley Transportation/Custom Coach of New England
Visit Williamsburg

Bronze Level Sponsors
Amaya Astron Seating
Benedict's Bus, Rookie Cooks, and BYOB
Busbud / Betterez
K&G Coach Lines Inc
Klein Transportation
MetroWest Boston Visitors Bureau
Northeast Charter & Tour
Simple Plans by Jonathan Stanley
Tea Around Town
Travel Alliance Partnership

Separate Registration Required

Join this meeting to learn more about the DEI Committee’s efforts and enjoy an intimate fireside chat with Daniel Davis, Director of Diverse Marketing at Visit Philadelphia, and Sheila Alexander-Reid, Director of PHL Diversity at the Philadelphia CVB.

DEI Meeting Agenda

• Introductions
  • Boshia (ABA)
  • Co-Chairs: Staci (Nashville CVC) & Estela (Visit Fort Worth)
• DEI Committee Updates
  • 2024 Accomplishments / 2025 Initiatives to Add Value to the Organization
• Introduction of Sheila & Daniel
  • Short bios
  • Fireside Chat (Staci to facilitate questions)
• Final Thoughts

Experience the best of Alabama's southern charm at our exclusive reception designed especially for Tour Operators. We have planned an unforgettable evening just for you. Experience the vibrant atmosphere filled with lively music, mouthwatering food, and refreshing drinks from the bars that will surely leave a lasting impression. Engage in captivating conversations and let loose on the dance floor, as we celebrate the beauty and hospitality of Sweet Home Alabama.

Let's Glow and Get to Know Drop-In Reception | Come and learn more about DEI and some of our ABA Councils.

DEI Committee: We are committed to creating a diverse, equitable and inclusive organization where our members and employees are empowered by one another and embrace our differences, thus setting the standard for the motorcoach and tour & travel industry.

African American Motorcoach Council: The AAMC provides resources and advocacy, fosters industry partnerships, and promotes diversity in motorcoach operations and management.

Hispanic Motorcoach Council: HMC offers support through networking opportunities and information related to regulatory compliance, security issues, safety risks, legislative oversight, and government processes.

Women in Buses Council: WIB recognizes and advances women’s role in the motorcoach industry through networking, education, and mentoring programs.

Tennessee ‘Sounds Perfect’ and so do its songwriters! Join Tennessee partners from all corners of the state as they showcase the talents of three songwriters, all who have won showcase rounds of Tennessee Songwriters Week and have performed at The Bluebird Café. Look forward to the stories behind the music and the talent that is showcased statewide.

Separate Registration Required

Presented by Group Sales Box Office at Broadway.com

Have you ever wondered how Broadway magic comes to life before your very eyes? Now's your chance to meet with one of the minds behind the mind-bending illusions featured in HARRY POTTER AND THE CURSED CHILD. Peek behind the scenes and discover the magic firsthand with live demonstrations, hands-on experience, and a video tour of the Lyric Theatre – the completely refurbished and reimagined home of this Broadway megahit that allows you to step into Hogwarts from the moment the doors open.

Join us as we gather everyone for the first time in 2025 to celebrate the state of ABA, be entertained by the best act afloat and recognize some special individuals who make a difference in our industry and the world.

ALL WE CAN SAY IS “WOW!”

Come experience The Jersey WOW Experience this Sunday, February 2 from 7:00 – 9:30 PM at the Adventure Aquarium

FEATURING

• New Jersey Culinary Tastes & Sips
• Adventure Aquarium Attractions
• Animal Encounters, Touch Tanks, Hippo Feeding, Undersea Explorer Virtual Reality
• New Jersey Destinations Activations
• Boardwalk Experiences, Iconic Seaside Treats, Fossil Digs, Cultural Vibes
• Live Music, Celebrity DJ, Dancing, Artisans

Casual Attire Suggested with Comfortable Closed Toe Shoes

Continuous Shuttle Service Provided from Host Hotels to Adventure Aquarium 6:30 PM — 10:00 PM

Visit us at Booth 1061 on the ABA Marketplace Floor to learn more about The Jersey WOW Experience, our tour product and itineraries.

Start your day in New York State with a side of laughter! Savor sweet bites while enjoying a hilarious comedic performance that'll start your day with a smile.

This year marks the 29th year that Group Sales Box Office brings the Best of Broadway to Marketplace. With a record-breaking 16 Broadway musicals set to take the stage at the Philadelphia Convention Center on Monday, February 3rd, attendees are in for a real Broadway extravaganza!  The thrilling and diverse lineup includes 10 titles never before seen at ABA - with one making its U.S. debut at Marketplace 2025! Nowhere else in the world can theatre fans catch 16 Broadway shows in just 80 showstopping minutes.

Come and meet the Visit Williamsburg sales team and partners along with a special guest from the past!

Join us for our final lunch as we explore the evolution of travel and where we go from here.  Adam Sacks from Tourism Economics will share his expertise, humor and insights on what is next for our industry and the role of research and data.

STAGE SPONSOR: Valley Forge Tourism & Convention Board, Valleyforge.org

TABLE SPONSORS: Destination Greater Pittsburgh, GetYourGuide, Visit Delco

VIDEO SPONSOR: GetYourGuide

We’re thrilled to announce that next year’s Marketplace will be heading to The Biggest Little City In The World for 2026! Let’s close out Marketplace 2025 with an evening filled with DJ Danny spinning the hits from the 80’s-90”s, delicious bites, and engaging conversation.

But let’s get the party started early — Come by our booth for a chance to win one of three custom-painted Reno Tahoe one-of-a-kind items and request your favorite tunes with DJ Danny before the Road to Reno!

Dress code is 80’s – 90’s Era Costumes! Come ready to celebrate and start counting down to our next adventure!

We can’t wait to toast with you in Philadelphia and share what’s in store for Reno!

Keep your dancing shoes on in the Terrace Ballroom as the ABA Jam Band Afterparty begins at 9:15 PM!  Cash bars and good tunes from your favorite ABA members will keep the night going as we celebrate the end of a successful Marketplace!