Cross-Border Business Growth
Calgary creates new space for U.S. and Canadian businesses to meet, build trust, and grow together.
Destination
The Road to Opportunity Leads North
The Calgary Advantage
Uniting Bus & Group Travel Across North America
Calgary 2027 is a timely cross-border opportunity to demonstrate the strength of US-Canada tourism. Canadian operators, destinations, and suppliers can participate without leaving home turf, while U.S. attendees gain direct access to an expanded North American partner network.
New Itineraries to Build
Calgary opens the door to the Canadian Rockies, giving tour planners and operators firsthand access to group-ready experiences they can package and sell.
A Destination Worth Extending
From the Blue Sky City to Banff and beyond, Calgary gives attendees a reason to arrive early, stay longer, and experience Western Canada.
2027 Venue
The World-class BMO Centre
A premier setting for serious business. The BMO Centre supports bigger conversations, and a better experience for everyone.
fam tours
Know Alberta Before You Book It
FAM tours give qualified bus and tour operators a firsthand look at Calgary, the Canadian Rockies, and what makes Alberta a must-book destination. Walk it, ride it, meet the partners, and go home ready to sell what you’ve seen.
(NOTE: FAMs are only available for registered delegate operators and are first-come, first-registered.)
Pre-FAM Tour 1
Alberta Winter Peaks & Powder
Arrival by 2:00 p.m. MT on Monday, February 1
Experience the Canadian Rockies at their winter best with three days of skiing at Lake Louise, Sunshine Village, and Mount Norquay, plus iconic alpine experiences, hot springs, and classic après-ski culture.
Pre-FAM Tour 2
Urban Adventures, and Stories of the Land: Indigenous Alberta Experience
Arrival by 4:00 p.m. on Monday, February 1
Explore Edmonton and Calgary through Indigenous culture, local cuisine, and authentic city experiences that blend western heritage with Alberta’s vibrant urban energy.
Pre-FAM Tour 3
How to be Albertan
Arrival by 4:00 p.m. on Tuesday, February 2
Discover Alberta like a local with unforgettable winter adventures in Banff and Canmore, from frozen canyons and Indigenous traditions to hot springs and Canada’s beloved hockey culture.
Sightseeing Tours
Make the Most of Your Visit to Calgary
Sightseeing tours give all Marketplace delegates a chance to explore the host city, connect with fellow attendees, and experience Calgary beyond the BMO Centre. From local landmarks to cultural highlights and nearby natural beauty, these tours help you settle into the city and make the most of your week.
(NOTE: Sightseeing tours are available for all registered delegate types.)
Tour 1
Planes, Trains & Automobiles
Saturday, February 6, 2027
9:00 a.m. – 1:00 p.m.
Explore Canada’s transportation history at Heritage Park before discovering powerful military stories through guided experiences at The Military Museums.
Tour 2
Behind the Stampede: An Insider Tour of the Greatest Outdoor Show on Earth
Saturday, February 6, 2027
9:00 a.m. – 1:00 p.m.
Go behind the scenes of the Calgary Stampede with exclusive access, insider stories, and interactive exhibits celebrating one of Canada’s most iconic traditions.
Tour 3
Calgary’s Western Roots, Hats & Boots
Saturday, February 6, 2027
9:00 a.m. – 1:00 p.m.
Experience Calgary’s cowboy culture through Indigenous history, western heritage, and visits to the legendary makers behind the city’s iconic white hats and handcrafted boots.
Tour 4
Calgary Sights & Stories Bus Tour
Saturday, February 6, 2027
9:00 a.m. – 1:00 p.m.
See Calgary’s most iconic landmarks, public art, and panoramic viewpoints while uncovering the stories that have shaped the city through a locally guided sightseeing tour.
Tour 5
Icons on Ice: The Calgary Curling Experience
Saturday, February 6, 2027
9:00 a.m. – 1:00 p.m.
Step onto the ice for a fun, hands-on introduction to curling and experience one of Canada’s most cherished winter traditions alongside fellow delegates.
Tour 6
National Music Centre: Music, Mindfulness & Rock N’ Roll
Saturday, February 6, 2027
9:00 a.m. – 1:00 p.m.
Enjoy an immersive soundbath, explore Canada’s musical history at Studio Bell, and step inside the legendary Rolling Stones Mobile Recording Studio.
Tour 7
From Pandas to Penguins: A Calgary Wilder Institute Zoo Adventure
Saturday, February 6, 2027
9:00 a.m. – 1:00 p.m.
Go behind the scenes at the Wilder Institute/Calgary Zoo to discover incredible wildlife, conservation stories, and unforgettable animal encounters.
Tour 8
Shop, Savour & Explore
Saturday, February 6, 2027
9:00 a.m. – 1:00 p.m.
Sample Calgary’s local food scene with guided tastings at the Calgary Farmers’ Market before enjoying free time to shop and explore Chinook Centre.
