Sessions

Learn from the best

Marketplace is the home of the best travel and bus industry speakers and topics.  Check out any of the Marketplace sessions for Grapevine as well as ABA’s Virtual Education Sessions. You can sort and search sessions as needed.

  • How to Use LinkedIn to Build Your Personal Brand

    View/Listen On Demand

    Speaker | Julian Placino

    If you aren’t building your personal brand on LinkedIn, you are losing out on significant opportunities to grow your business. There are 61 million “Senior-Level Influencers” on LinkedIn. These aren’t the kind of “influencers” you’ll find on Instagram or YouTube. These are high-level corporate decision-makers that impact the direction of their organizations.    How would you benefit from connecting with more senior-level influencers from your target list of dream clients or customers?    How to increase your access to senior-level influencers by growing your personal brand on LinkedIn.  Why a personal brand is important no matter what industry you’re in.  The three types of content proven to grow your following and build your personal branding on LinkedIn.

    Tuesday / October 18
    02:00 PM — 03:00 PM

    Online Webinar

  • The Ins and Outs of a Business Valuation and The Owner

    Track: Business Strategies

    View/Listen On Demand

    Speaker | Bill Caldwell and Chris Goebel

    Thinking of buying a business or selling your own?  Join us as we look at the situation as view it financially as well as through the operator's perspective.

    A business valuation is a necessary tool in helping you determine the purchase price or the value of your sale. This session will focus on key areas to consider in both scenarios.

    Wednesday / November 9
    02:00 PM — 03:00 PM

    Online Webinar

  • Strategic Selling Skills - Building Superior Value in your Product

    View/Listen On Demand

    Speaker | Dave Sherman

    If I could show you ONE change to your current sales presentation that will IMMEDIATELY help you close more deals in the next seven days, would that be of great value to you?  If you said YES, keep reading!   

    My name is Dave Sherman and I’ve been helping people be more comfortable, confident, and successful in the world of sales for over 25 years.  In this presentation, we’re going to talk about how to build greater value in your product or service so your customers will start saying YES more often, more quickly, and with less objections. During this presentation, we’ll talk about:

    • Why feature dumping is killing your closing percentage!
    • How to close more deals by NOT selling your product!
    • How to confirm that your customers want your product!
    • What does WMTY mean and why you should start using it!
    Thursday / November 10
    02:00 PM — 03:00 PM

    Online Webinar

  • Presentation Skills for the Post Pandemic Travel Pro that Creates Results

    Track: Business Strategies

    Register for this Session

    Speaker | Dave Sheffield

    Presentation Skills for the Post Pandemic Travel Pro that Creates Results

    This high energy, content rich program is a favorite for  travel professionals who are committed to creating excellent customer and vendor relationships.    

    Successful travel professional create amazing growth by creating amazing experiences for their customers during a time of unprecedented change.

    In this program, you discover:  

    • How to stand out in a sea of sameness  
    • How to help your customers navigate a post-COVID  business climate  
    • How to lead and focus your team so you gain  explosive results  
    • How to grow your business by changing this one word  
    • How to encourage your customers to be your greatest advertisers.
    Wednesday / December 7
    02:00 PM — 03:00 PM

    Online Webinar

  • Don’t Leave Money on the Table – Tax Saving Opportunities for the Tourism Industry

    Track: Business Strategies

    Register for this Session

    Speaker | Bill Caldwell

    As business owners tax plan for the close of 2021, don’t overlook opportunities to help recover losses suffered during the pandemic. This seminar will discuss how to carry back net operating losses, tax saving deductions available to the tourism industry and evaluating whether your business is structured properly to maximize your bottom line.

    Further, have a tax question you were always afraid to ask? This is your chance to get those questions answered.

     

    Thursday / December 8
    02:00 PM — 03:00 PM

    Online Webinar

  • Solutions to Tackling the Nationwide Driver Shortage

    Track: Driver Recruitment & Retention Solutions

    Moderator | Erin Ducharme

    Saturday / January 8
    01:00 PM — 02:00 PM

    Grapevine 1-2

  • 1001 | Using Technology to Increase Revenue & Mitigate Risk for Group Travel

    Track: Business Strategies

    Speaker | Bud Geissler, Jr.

    There are new expectations in our industry, new contracts, new waivers and also new ways to organize and implement group travel.

    Can technology help solve some of these messy problems, create a better traveler experience and assist you in managing your risk? Yes. Let's talk about solutions.

    Saturday / January 8
    01:30 PM — 02:30 PM

    Ft. Worth 5-7

  • 1002 | The Mindset of a Sales Warrior

    Track: Business Strategies

    Speaker | Jason Forrest

    The Mindset of a Sales Warrior is your ticket to silence your inner critic and unleash the power within you now. Through 42 simple, easy-to-apply strategies, you ll join with some of the top entrepreneurs in the world to free your mind so you can earn what you are truly worth. Each strategy comes with a powerful real-world application to bring each one to life with your real-life prospects in your industry today. It's time to unleash the most authentic version of yourself.  A sales warrior is the protector of their prospects’ mission to improve their lives. Learn to embody the tactics and beliefs that drive the world’s most effective sales warriors.     Learn the closing strategies of the top 1% of sales warriors.

    Saturday / January 8
    01:30 PM — 02:30 PM

    Austin 1-3

  • 1003 | How to Understand What Others Want

    Track: Business Strategies

    Speaker | Brian Parsley

    Before you can effectively communicate with others, we must first have a better understanding of ourselves.  Most people see the world they are and NOT as it really is. That perception can impact how effective you are at selling because we tend to ONLY communicate the way we prefer to hear information.  You will learn how to effectively communicate with others by understanding your preferred style and most importantly how others need to be heard. There are three basic human needs: Everyone wants to feel important, appreciated and valued. Learn tactics to walk out feeling more empowered to understand others.

    Saturday / January 8
    03:00 PM — 04:00 PM

    Ft. Worth 5-7

  • 1004 | Get Found on Google! Strategies to Get More Customers from Search Engines

    Track: Business Strategies

    Speaker | Chris Cheetham-West

    Find out how to use key strategies in order to rank higher in the search engines. This is not just for Google, but for social media platforms as well. These days, we are constantly searching online to find what we need. Having the right content online can be a huge benefit to gaining more members. There are many different tools and tactics that need to be used to succeed in the search engines. This presentation details how to use quick tips, if you are a manager or part of a team who is often busy with other tasks.

    Saturday / January 8
    03:00 PM — 04:00 PM

    Austin 1-3

  • 1005 | Creating Urgency

    Track: Business Strategies

    Speaker | Jason Forrest

    It’s raw. It’s real. It’s unscripted.    Using the same principles he teaches in full-day seminars and coaching calls, Jason Forrest tackles challenging questions and shares his experience on helping sales professionals make great market income in any market.    Better than textbook theory, bolder than polished speech, and more relevant than reading words off a page, Unscripted goes right down to the nitty-gritty, in-the-trenches, ‘Yeah, but-what-about-this?” sales wisdom. We’re talking about the kind of stuff that changes careers and increases incomes. It’s off the cuff…and right on the money.

    Saturday / January 8
    04:30 PM — 05:30 PM

    Ft. Worth 5-7

  • BW1 | The State of the North American Motorcoach Market

    Track: Busworld North America

    BW1 | The State of the North American Motorcoach Market
    9:30 a.m. - 10:30 a.m.
    Location | Grapevine A

    Sunday / January 9
    09:00 AM — 10:00 AM

    Grapevine A

  • 2001 | Making Grassroots Advocacy Work for You

    Track: Business Strategies

    Moderator | Suzanne Rhode

    Sunday / January 9
    09:30 AM — 10:30 AM

    Ft. Worth 5-7

  • BW2 | Understanding the Customer Journey from Booking to Drop Off: Session 1

    Track: Busworld North America

    BW2 | Understanding the Customer Journey from Booking to Drop Off: Session 1
    10:00 a.m. - 12:00 p.m.
    Location | Austin 4-6
    Pre-registration and Fee Required

    Sunday / January 9
    10:00 AM — 12:00 PM

    Austin 4-6

  • 2002 | Micro-Presentations: Tighten Your Talk to Maximize Impact

    Track: Business Strategies

    Speaker | Lisa Braithwaite

    Are you being asked to give increasingly abbreviated presentations?

    Are you finding your speaking slots shrinking from 45 minutes... to 25 minutes... to 5 minutes or less?

    Are you struggling to fit your content and engagement into smaller and smaller containers?

    Meeting and event organizers have embraced the convenience and lower cost of virtual events, and that convenience has also led to speakers being asked to deliver their messages in shorter and shorter time frames - even in person.

    Contrary to what you might believe, micro-presentations are not easy to construct. That is if you want to be compelling, engaging, and move your audience into action!

    Micro-presentations are unique, and you have to approach them differently from your other presentations, with meticulous preparation, practice, and razor-sharp timing.

    In this session, I'll show you exactly how to leverage the "power of five" (minutes!) to create a concise, crisp, and compelling presentation. Inspire your audience to take action without brain-dumping, fire-hosing, or stealing their precious time.

    Sunday / January 9
    11:00 AM — 12:00 PM

    Ft. Worth 5-7

  • 2003 | What Are You Really Saying to a Customer?

    Track: Business Strategies

    Speaker | Brian Parsley

    Now more than ever how you react and respond to customers will determine your success. The product and/or service you provide isn't as important as the experience. You will learn how to leverage a new way to talk to customers leaving them excited to tell others about you. (happy to share more detail) Participate will learn strategies on how to write effective emails, handling conflict, and message engineering to separate yourself from the competition.

    Sunday / January 9
    11:00 AM — 12:00 PM

    Austin 1-3

  • 2004 | Networking Works: Build Relationships to Build Your Business

    Track: Business Strategies

    Speaker | Lisa Braithwaite

    Networking strikes fear into the heart of even the most confident business leader.

    What if you don't know anyone? How do you introduce yourself? How do you enter a group conversation in progress, and how do you exit when you're ready to move on? How soon should you follow up and what's the best way to stay in touch?

    And: “Can't I just stay home, sit at my computer, and network on LinkedIn?”

    Networking is a critical tool for spreading your message and growing your organization, yet many business leaders don't represent themselves or their companies effectively.

    In addition, going back to in-person networking after almost two years of remote meetings can feel chaotic and nerve-wracking.

    This workshop covers the nitty-gritty of talking to strangers and building relationships and partnerships through networking.

    Sunday / January 9
    03:00 PM — 04:00 PM

    Ft. Worth 5-7

  • 2005 | Web Pages for Results: Learn What Actually Gets Sales

    Track: Business Strategies

    Speaker | Chris Cheetham-West

    Finding out what type of pages convert can be an overwhelming task. Knowing how  visitors behave on your site is crucial to your business growth!  Driving traffic to your  pages from different sources is just the first step. Wording, formatting, and imagery all  play a major role! Spending time analyzing page effectiveness is well worth the  investment. This session will go into detail on what really matters on your web pages.

    Sunday / January 9
    03:00 PM — 04:00 PM

    Austin 1-3

  • BW3 | Effective and Efficient Cleaning and Sanitizing Buses and Coaches (Joint Session with BISC)

    Track: Busworld North America

    BW3 | Effective and Efficient Cleaning and Sanitizing Buses and Coaches
    (Joint Session with BISC)

    3:00 p.m. - 4:00 p.m.
    Location | Grapevine A

    Sunday / January 9
    03:00 PM — 04:00 PM

    Grapevine A

  • 2006 | The New Traveler – What Matters Now and What Doesn’t

    Track: Business Strategies

    Speaker | Gini Trask

    So much is changing in our industry today. As new consumers rise to market, COVID turns round and round, it can be difficult to keep up with it all. In this talk we will dive into the avatars of travelers now and how their values correlate to their generation, location, and recent events. We'll examine various niches and understand how to increase profits by meeting travelers unique needs.

    Sunday / January 9
    04:30 PM — 05:30 PM

    Austin 1-3

  • BW4 | What It Takes to Ensure a Safe Ride in a Post-Pandemic World (Joint Session with BISC)

    Track: Busworld North America

    BW4 |What It Takes to Ensure a Safe Ride in a Post-Pandemic World (Joint Session with BISC)
    4:30 p.m. - 5:30 p.m.
    Location | Grapevine A
    4:30 p.m. - 5:30 p.m.
    Location | Grapevine A

    Sunday / January 9
    04:30 PM — 05:03 PM

    Grapevine A

  • 3001 | Not Your Grandma’s Group Travel (Group Travel for the Next Generation)

    Track: Business Strategies

    Speaker | Gini Trask

    As Millennials and Gen Z rise into the travel marketplace the face of group travel is changing and we have to change with it. In this talk we will explore the who, how, when, why and what's included of traveling groups of Millennials and Gen Zers, because this is not your Grandma's Group Travel. Top Tier Travel has continued to rise to the group travel needs of these two generations throughout COVID and we are excited to help our fellow industry professionals rise to the challenge of the new travel landscape.

    Monday / January 10
    09:30 AM — 10:30 AM

    Ft. Worth 5-7

  • BW5 | Understanding the Customer Journey from Booking to Drop Off: Session 2

    Track: Busworld North America

    BW5 | Understanding the Customer Journey from Booking to Drop Off: Session 2
    10:00 a.m. - 12:00 p.m.
    Location | Austin 4-6
    Pre-registration and Fee Required

    Monday / January 10
    10:00 AM — 12:00 PM

    Austin 4-6

  • 3002 | Critical Thinking Skills

    Track: Business Strategies

    Speaker | Adam White

    In times of crisis the human brain defaults into survival mode and loses its ability to think at the higher executive function level. When fear, panic, uncertainly are present, the mind can shut down and force the wrong decisions to be made.         In this powerful program, Adam White Human Potential Expert, teaches audiences how to develop and implement Critical Thinking Skills needed during time of Crisis, change, and challenge.        

    Your audience will learn:   

    • Developing the ability to apply past lessons to unfamiliar situations like crisis, challenge and change  
    • Understanding the 4 Types of Thinking (Reflective,  
    • Understanding how to align thinking between previous knowns against current unknowns to gain perspective, identify problems, connect the dots, and determine a course of action  
    • How to stay in “Critical Thinking” mode vs. “Survival mode”  
    • Developing the ability to stay in “curious” and “learning” mode vs. “decision” mode  
    • Decision Making: The Power of Studying Consequences instead of Decisions  
    • Mental Reset: Practicing Mindfulness as a form of focus and mental reset  
    • Venn Diagrams and how to simplify the complex in critical thinking   
    • The power of mindfulness and mental focus
    Monday / January 10
    11:00 AM — 12:00 PM

    Ft. Worth 5-7

  • 3003 | Come Join the Clubhouse: How Live Content is Key to Building a Successful Business

    Track: Business Strategies

    Speaker | Heather Lutze

    Clubhouse 411: No secret passcode required. A whole new way to connect and communicate 

    with your customers and prospects. Think LIVE radio station with the exact kind of people to close business. 

    I will give you a tour of the hottest social media site. 

    Monday / January 10
    11:00 AM — 12:00 PM

    Austin 1-3

  • 3005 | Drug & Alcohol Testing: Reasonable Suspicion

    Track: Motorcoach Innovations

    Monday / January 10
    11:00 AM — 12:00 PM

    Grapevine 1-2

  • BW6 | Advanced Driver Assistance & Autonomous Driving Solutions for Motorcoaches (Joint Session with BISC)

    Track: Busworld North America

    BW6 | Advanced Driver Assistance & Autonomous Driving Solutions for Motorcoaches (Joint Session with BISC)
    11:00 a.m. - 12:00 p.m.
    Location | Grapevine A

    Monday / January 10
    11:00 AM — 12:00 PM

    Grapevine A

  • 3006 | The Power of Resilience: Bouncing Back After Crisis, Challenge, Change

    Track: Business Strategies

    Speaker | Adam White

    The COVID-19 epidemic has created some dark days. People are losing jobs, taking pay cuts, suffering from foreclosure, and unsure about the future. Some of them are snapping, sinking into depression or suffering a permanent loss of confidence. But others are snapping back. They are seeing opportunity where there is crisis. What is the difference between them? What carries people through tough times?    The answer is Resilience        

    Adam White, Human Potential Expert and Leadership Speaker has created a powerful program on the power of resilience and how to bounce back from crisis, challenge and change.        

    In his program you will learn:   

    • The nature of individual resilience   
    • What makes some organizations as a whole more resilient than others?   
    • What makes others bend and ultimately bounce back   
    • The 3 defining characteristics of Resilient people   
    • 3 Ways to Cultivate Resilience   
    • The power of Values during crisis, challenge and change   
    • How the right perception plays a critical part in Resilience   
    • Understanding the ingredients that helped people bounce back after crisis   
    • And more principles and concepts on resilience, managing crisis, change and challenge
    Monday / January 10
    03:00 PM — 04:00 PM

    Ft. Worth 5-7

  • 3007 | QR Codes are Back Baby! How They Will Forever Change the Marketing World

    Track: Business Strategies

    Speaker | Heather Lutze

    QR Codes Are Back Baby!: This interactive session will show you how to create a QR Code, 

    how to track performance and use it in ways you never thought of to drive customers attention. 

    You can put them on anything you want to track and drive traffic to like events, menus and more. 

    Monday / January 10
    03:00 PM — 04:00 PM

    Austin 1-3

  • 3008 | TBD

    Track: Motorcoach Safety

    Monday / January 10
    03:00 PM — 04:00 PM

    Grapevine 1-2

  • 3009 | FMCSA Update

    Track: Motorcoach Regulatory & Compliance

    Monday / January 10
    03:00 PM — 04:00 PM

    Grapevine 3-4

  • BW7 | How Green Can the Motorcoach Industry Go? (Joint Session with BISC)

    Track: Busworld North America

    BW7 | How Green Can the Motorcoach Industry Go? (Joint Session with BISC)
    3:00 p.m. - 4:00 p.m.
    Location | Grapevine A

    Monday / January 10
    03:00 PM — 04:00 PM

    Grapevine A

  • 3010 | Be At Your Best Every Day: 5 Principles to Consistent Sales Success

    Track: Business Strategies

    Speaker | David Fellman

    Handouts

    Whether it’s your full-time job or just one of the many hats you wear as an owner or manager, you are a salesperson. So the question is, are you really functioning at your best in that role every day? It’s easy to get sidetracked, to develop bad habits, and even bad attitudes. It’s not always easy to maintain your enthusiasm and your commitment to growing your business.    This is a session that will help you to reboot, through 5 Guiding Principles:   

    1. Have a business-building attitude 
    2. Be all about customer service and Customer Maximization
    3. Don’t make it all about price
    4. Time really is money, pay attention to how you’re spending it
    5. If you have bad customers, do something about it! 
    Monday / January 10
    04:30 PM — 05:30 PM

    Ft. Worth 5-7

  • 3011 | Preparing to get New Hires on the Road and Up to Speed: The Realities of the Motorcoach Industry

    Track: Motorcoach Innovations

    Monday / January 10
    04:30 PM — 05:30 PM

    Grapevine 1-2

  • 3012 | TSA Update

    Track: Motorcoach Regulatory & Compliance

    Monday / January 10
    04:30 PM — 05:30 PM

    Grapevine 3-4

  • 4001 | Rev Up Your Revenue: Build Your Resilient-Driven Sales Plan

    Track: Business Strategies

    Speaker | Mj Callaway

    Economy trends decline. Quotas don’t go away. Rejections and disruptions happen. The pandemic showed us the fragility of business. Whether it’s infrastructure changes, industry downsizing, or a personal crisis, you need sales. And it isn’t always easy to be proactive when the world is reactive.     This jam-packed session offers “shift strategies” for newbies and those stuck in the middle. It’s motivation with a side of techniques for high-performers. By the end of this session, you’ll produce your Resilient-Driven Sales Plan™ to rejection-proof your sales. Hit the ground running in 2022 with your Resilient-Driven Sales Plan in your hands! 

    Tuesday / January 11
    09:30 AM — 10:30 AM

    Ft. Worth 5-7

  • 4002 | OSHA Overview

    Track: Motorcoach Safety

    Tuesday / January 11
    09:30 AM — 10:30 AM

    Grapevine 3-4

  • 4003 | NTSB Update

    Track: Motorcoach Regulatory & Compliance

    Tuesday / January 11
    09:30 AM — 10:30 AM

    Grapevine 1-2

  • 4004 | Rules of Engagement: A Guide to Better Communication-and Better Relationships with Everyone who is Important to Your Business

    Track: Business Strategies

    Speaker | David Fellman

    Handouts

    Engagement is a magic word in business. You want employees who are engaged with you, not just showing up every day and working for a paycheck, but understanding and working with you toward your goals. You want customers who are equally engaged, which helps you to maximize the value of each customer relationship, and you must engage with prospects in order to turn them into customers in the first place. Finally, you want suppliers who are true partners, not just people/companies who sell you things. So how does this happen? Better communication, perhaps involving a different approach to communication. This fast moving session will help you to understand the Rules Of Engagement in the modern marketplace.   

    Learning Objectives:

    • How to define, validate and communicate your company’s core values
    • How to provide your team members with a voice in decision-making processes
    • How to create an “engagement pathway” from your advertising to your website to the point of sale.
    • How to know – not just think or hope! – that you have happy and loyal customers 
    Tuesday / January 11
    11:00 AM — 12:00 PM

    Ft. Worth 5-7

  • 4005 | Power Team: Grow Your Business with Your Circle of Influence

    Track: Business Strategies

    Speaker | Mj Callaway

    Your Power Team is your Game Changer to hit your goal, grow your business, or offer support during setbacks. You’ve heard the drop-the-mic quote: "You are the average of the five people you spend your time with." But Jim Rohn left us without direction. How do you know who is or isn’t right to have on your Power Team for Business Growth? Turn the quote into a strategy by intentionally building your Circle of Influence with the five strategic people you need on your Power Team. A worksheet and core examples are included in this interactive session.

    Tuesday / January 11
    11:00 AM — 12:00 PM

    Austin 1-3

  • 4006 | Safety Director 101

    Track: Motorcoach Safety

    Tuesday / January 11
    11:00 AM — 12:00 PM

    Grapevine 3-4

  • 4007 | DOD Update

    Track: Motorcoach Regulatory & Compliance

    Tuesday / January 11
    11:00 AM — 12:00 PM

    Grapevine 1-2

  • 4008 | Safety Director 101

    Track: Motorcoach Safety

    Tuesday / January 11
    03:00 PM — 04:00 PM

    Grapevine 3-4

  • 4009 | Reasonable Suspicion Mock Scenarios

    Track: Motorcoach Regulatory & Compliance

    Tuesday / January 11
    03:00 PM — 04:00 PM

    Grapevine 1-2

  • Hot Tips for MS Outlook Users

    Track: Business Strategies

    Register for this Session

    Speaker | Randall Dean

    You may have attended Randy Dean's ABA Taming E-mail or Optimizing Outlook sessions in the past.  In this fast paced session, Randy is going to cut right to the tips, and try to give as many of his favorite tips as he can on e-mail, calendar, contact, task, and note usage in MS Outlook in a short one hour session. He’ll also poll the audience at the start to see which tips would be most beneficial.  And then he’ll provide all attendees access to a number of post-program self-study resources so you can continue your skill development beyond the session!

    Thursday / January 20
    02:00 PM — 03:00 PM

    Online Webinar

  • Hot Tips for Gmail & Google Workspace Users

    Track: Business Strategies

    Register for this Session

    Speaker | Randall Dean

    You may have attended Randy Dean's ABA Taming E-mail or Time Management w/ Google sessions in the past.  In this fast paced session, Randy is going to cut right to the tips, and try to give as many of his favorite tips as he can on e-mail, calendar, contact, and task usage in Gmail/Google in a short one hour session. He’ll also poll the audience at the start to see which tips would be most beneficial.  And then he’ll provide all attendees access to a number of post-program self-study resources so you can continue your skill development beyond the session!

    Monday / January 24
    02:00 PM — 03:00 PM

    Online Webinar

  • Get Known Everywhere Using Publicity

    Track: Business Strategies

    Register for this Session

    Speaker | Jill Lublin

    Discover how to be the #1 Influencer in the motorcoach industry by boosting your credibility and amplifying your media visibility. Based on her international bestseller, Guerrilla Publicity, Jill Lublin shares simple strategies and provides cost-effective short‐term, doable tactics. Helping you understand what the media is looking for, so you and your brand can stand out, get noticed and go from unknown to newsworthy.

    Tuesday / February 8
    02:00 PM — 03:00 PM

    Online Webinar

  • A Roadmap for Creating World-Changing Collaborations

    Track: Business Strategies

    Register for this Session

    Speaker | Nicole Mahoney

    What’s it going to take to achieve a new normal that keeps the travel industry thriving?  If we learned only one thing from the global pandemic, we are all in this together and we must work together to create the travel and tourism industry of the future.    In this first of its kind workshop, Nicole will walk through a 3-part framework that will offer these takeaways:  
    •    How collaborations shaped the tourism industry  
    •    Three types of collaborators and how to work with them  
    •    Strategies to overcome obstacles to collaboration  
    •    How to apply the 3C’s of collaboration framework  
    •    Case studies of successful collaborations  

    Thursday / March 17
    02:00 PM — 03:00 PM

    Online Webinar

  • Create a Conversational Email Newsletter that Entertains Buyers

    Register for this Session

    Speaker | Jeff Korhan

    Email has an unexciting reputation with some marketers, but experts know when it’s entertaining, email can be highly profitable. Skillfully used, email is 400% more effective for generating revenue than any other digital channel. This lively session will show you how to practice email marketing right. You’ll learn how to create humanizing content, cultivate a conversational brand voice, and encourage engagement that builds profits.

    Thursday / April 14
    02:00 PM — 03:00 PM

    Online Webinar

  • I Found a Hot Prospect on LinkedIn – Now What?

    Track: Business Strategies

    Register for This Session

    Speaker | Sima Dahl

    You’ve heard all the hype about LinkedIn and Social Selling. You’ve updated your profile and you’re connecting with everyone you meet. But what do you do when you find a white-hot prospect online? Do you try to connect? Make your pitch? Stalk them hoping to spot a buying signal? In this workshop-style presentation, international keynote speaker Sima Dahl will show you how to earn the right to engage. Explore old-school tactics such as direct mail, digital best practices like Boolean Search, and fresh ideas sure to get your creative juices flowing.

    Tuesday / May 3
    02:00 PM — 03:00 PM

    Online Webinar

  • Invisible Influence

    Track: Business Strategies

    Register for this Session

    Speaker | Rhonda Scharf

    Your job requires you to influence people just about all of the time. Whether you are in a supervisory position or not, you need to gain support, inspire others, work well with others, get things done without support and improve your relationships.
    Whatever form it takes, being an excellent influencer makes your job easier. We all want to have influence with the people we work with, but are unwilling to be manipulated, or be a manipulator.  Invisible Influence explores the science of influence – by maximizing our own personal strengths.  You won’t manipulate anyone, but instead recognize what your invisible influences are, and maximize their power.

    There are many ways to influence others – and it isn’t about right or wrong – it is about being aware of the impact you have when communicating. Invisible Influence skills require a healthy combination of interpersonal, communication, and assertiveness techniques. It is about adapting and modifying your personal style when you become aware of the affect you are having on other people, while still being true to yourself. Behaviour and attitude change are what's important, not changing who you are or how you feel and think.

    What is Invisible Influence?

    • Boost communication skills both at work and in your personal life
    • Evaluate your impact on others
    • Improving your ability to influence others
    • Speaking your mind without offending
    Thursday / June 2
    02:00 PM — 03:00 PM

    Online Webinar