Associates at Marketplace

The Spotlight is on Associates at ABA! It’s time for your company to take the stage! Headliners for your organization include:

Amplify Your Network and Education

Rock Your Professional Network

ABA Marketplace has special interest councils open to operators to network and learn. Access is included with your registration. All events are at the Music City Center unless noted. Learn more about the Councils at

  • African American Motorcoach Council | Saturday, Jan. 13 | 2:00-3:00 p.m.
  • Bus Industry Safety Council | Sunday, Jan. 14 and Monday, Jan. 15
  • Bus Maintenance & Repair Council | Monday, Jan. 15 and Tuesday, Jan. 16
  • Diversity, Equity & Inclusion Committee | Saturday, Jan. 13 | 3:30-4:30 p.m.
  • Entertainer Motorcoach Council | Friday, Jan. 12 | 12:00-4:00 p.m. | Embassy Suites
  • Hispanic Motorcoach Council | Saturday, Jan. 13 | 2:00-3:00 p.m.
  • Next Era Leadership Council | Saturday, Jan. 13 | 12:30-2:00 p.m. | Invitation Only
  • School Bus Council | Friday, Jan. 12 | 3:00-4:00 p.m.
  • Women in Buses Council | Friday, Jan. 12 | 1:00-6:00 p.m.

Associates can also register to participate in the business appointments with Bus and Tour Buyers.

Additionally, turn conversations into business relationships at events designed to bring together Buyers and Sellers. These include evening events, networking receptions, tours, all-delegate lunches and one dynamic exhibit floor. Your all-access pass is included with your registration.

Engage in Instrumental Education

ABA 2024 education topics will include something for everyone’s jam! Select from hot topics that with improve your business from 50+ options. No advance sign-up required for delegates and they are FREE to attend!

Topics will include:

  • Business Strategies/Goal Setting
  • Professional Development/Public Speaking
  • Professional Development/Time/Personal Wellbeing Management
  • Communications/Customer Engagement & Acquisition on Social Media
  • Business/Operational Challenges
  • Customer Experiences/Net Promoter Score
  • Human Resources/Diversity, Equity & Inclusion
  • Human Resources/Hiring/Terminations
  • Marketing/Industry Trends
  • Marketing/Generational Sales
  • Marketing/Elevator Pitch
  • Technology/AI
  • Technology/Cyber Secuirty

Turn Up the Volume and Get Ready to Showcase Your Latest & Greatest Industry Products to Decision-Making Buyers

Our Buyers are looking for headlights to taillights and everything in between.

  • Vehicle Manufacturers
  • Insurance
  • Tires
  • Video/Audio
  • Software;/Technology
  • Interior Parts
  • Body Parts & Accessories
  • Safety Supplies
  • Maintenance & Aftermarket
  • Travel Destinations & Tour Products

Check out all of the NEW benefits of exhibiting at Marketplace.

Cue the Music

Are you ready for your backstage access to business success? Marketplace hits all of the right notes for your business.