ABA’s Marketplace sponsorship program is tailor-made to give your organization the right access to hundreds of bus and tour owners and operators throughout North America who plan tours for millions of passengers each year.

The motorcoach and group travel market continues to evolve and expand.  This offers members in the industry new and exciting ways to build their businesses.

  • One overnight visit is worth up to $25,000  to a destination including meals, lodging entertainment and shopping.
  • The motorcoach industry directly supports nearly 800,000 U.S. tourism jobs.
  • 33,400 vehicles in the industry drive the economy and demands for goods and services.
  • Motorcoach travel and tourist demand generates more than $55 billion annually in economic transactions.


All ABA members are eligible to sponsor at ABA’s Marketplace.  Level 2, 3 and 4 Sponsors receive the benefit of exhibit space.



ABA’s Marketplace offers three exhibit opportunities.

  • Coach exhibits
  • Full-week exhibits


All current ABA associate (product and services members) are eligible to exhibit at ABA’s Marketplace.

NOTE:  Travel industry members (attractions, DMOs, hoteliers, receptives) are NOT eligible to purchase exhibit space.  Travel Industy members can secure exhibit space on the Marketplace Floor as Level 2, 3 or 4 sponsors.