The ABA Foundation mission is to support the motorcoach travel and tour industry with research and scholarships that benefit the ABA, policymakers and the public. There are three events where Marketplace attendees can give back to the Foundation in support of its mission:

SUPPORT THE ABA FOUNDATION’S 2026 SILENT AUCTION AND PURSE RAFFLE

Supporting the American Bus Association Foundation through participating in our annual Live and Silent Auctions is one of the best ways you can invest in your business and our industry. Your support for the ABA Foundation impacts our industry, as well as ABA members and their families. Since 1997, the American Bus Association has awarded more than $1.1 million in financial support to more than 300 scholars that are starting or furthering their careers in transportation, travel, tourism and hospitality. This auction is a tangible opportunity to invest in the next generation of our industry. You do not have to attend ABA’s Marketplace to participate in the online silent auction. Anyone can bid! Anyone can win!

SILENT AUCTION

January 5 – 13 (Closes at 4:00 pm ET on January 13)

ABA Foundation Purses for a Purpose & Accessories Too

January 10 – 13 (Closes at 12:30 pm ET on January 13 / Winners announced at 2:00 pm)
You do not need to be present to win; all winners will be notified by January 24, 2026.

ABA FOUNDATION AFTERGLOW

Monday, January 12, 2026
9:00 pm-12:00 am
Eligibility | All Registered Delegates
$55 Tickets

The annual ABA Foundation Afterglow is a fundraiser for the ABA Foundation and supports the motorcoach, travel and tourism industry through scholarships and research programs.  Join the fun and don’t miss one of the best parties of the week!