Marketplace is the American Bus Association’s annual business meeting. The location rotates yearly and is generally held in mid-January / early February. This event brings together the motorcoach industry along with group tour and travel companies that include destination marketing organizations, lodging, attractions as well as associates that support the motorcoach businesses.
Marketplace is an appointment-based show that culminates in three days of appointments. Bus and tour operators (Buyers) are in booths on the business floor wherein they meet with travel industry supplier (Sellers). Additionally, Marketplace offers multiple learning and networking opportunities through educational sessions, council meetings, and all-delegate events.
- 95% of delegates rated the Marketplace experience the same or higher than other travel shows, including a quarter of the delegates rating it much higher
- 56% of bus operators prefer Marketplace to other motorcoach industry shows overall experience, while 36% of operators rate them the same
- With 66%, business leads continue to be the highest take-away from Marketplace
- 92% of delegates rated Marketplace’s booked business as high or higher than other industry shows
- 113% increase in bus displays in 2025
- 407 associate service suppliers attended
ELEMENTS OF MARKETPLACE
BUSINESS APPOINTMENTS | Engage in multiple rounds of one-on-one vetted business appointments, that make Marketplace the pinnacle event for sourcing itinerary solutions and top-notch tour products across North America.
EXPERT EDUCATION | Delve into topics crucial for your professional growth, focusing on timely issues shaping the bus and tour industry landscape. Through a proven education program, Marketplace offers more than 50 quality seminars and special interest council meetings conducted by top-rated national speakers and industry experts.
ENGAGING EXHIBITS | Explore and discover the latest in motorcoach products & services and tour destinations and exclusive itinerary options. Stay ahead with the latest offerings shaping the motorcoach, travel and tourism landscape.
INVALUABLE NETWORK | Shape your network as Marketplace provides dynamic experiences that are a cut above the others in developing beneficial business relationships with industry colleagues.